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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Google Analytics?

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

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Integrations Supported

Acquia CDP
ActiveCampaign
BigPicture
BookingHound
Easyflow
FareHarbor
Fienta
Flezr
Helprace
HexaFair
Infogram
Ketch
MoData
Namogoo
Optimizely One
SmartSurvey
TalentLyft
Telmetrics
Tripetto

Integrations Supported

Acquia CDP
ActiveCampaign
BigPicture
BookingHound
Easyflow
FareHarbor
Fienta
Flezr
Helprace
HexaFair
Infogram
Ketch
MoData
Namogoo
Optimizely One
SmartSurvey
TalentLyft
Telmetrics
Tripetto

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

www.google.com

Categories and Features

Categories and Features

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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Popular Alternatives

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