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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Salyence?

Salyence presents a groundbreaking platform for brand measurement that empowers marketers to transcend ineffective click-based attribution and concentrate on the crucial elements affecting market share. By unifying your digital footprint into a single, reliable source of information, it analyzes important metrics such as Share of Search on Google, Social Share of Voice, and AI Share of Recommendation, effectively gauging visibility across diverse platforms, including ChatGPT and Gemini. In contrast to traditional methods that depend on simplistic assumptions, Salyence implements numerous automated testing variations to thoroughly examine your brand's visibility in today's digital environment. Additionally, it uncovers "ghost competitors," which are lesser-known entities that are stealthily gaining ground in your market share, often overlooked by standard reporting techniques. Alongside a suite of diagnostic executive emails, Salyence functions as an automated effectiveness consultant, converting raw data into practical strategic recommendations that are ideal for boardroom presentations, thus enabling you to safeguard your market standing and substantiate your brand's budget to upper management. Transitioning away from basic click metrics is essential; it's time to assess the authentic digital standing of your brand within the marketplace. By adopting a forward-thinking approach to brand measurement, you can prioritize valuable insights over antiquated metrics, paving the way for more informed decision-making and sustained growth.

Media

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Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$45/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Salyence

Date Founded

2026

Company Location

Australia

Company Website

salyence.com

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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