Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Code-Cube.io Reviews & Ratings
    7 Ratings
    Company Website
  • Adobe Firefly Reviews & Ratings
    25,029 Ratings
    Company Website
  • Virtuoso QA Reviews & Ratings
    131 Ratings
    Company Website
  • Greenhouse Reviews & Ratings
    5,100 Ratings
    Company Website
  • Bitdefender Ultimate Small Business Security Reviews & Ratings
    3 Ratings
    Company Website
  • Insightful Reviews & Ratings
    465 Ratings
    Company Website
  • Knak Reviews & Ratings
    166 Ratings
    Company Website
  • Planview Software Product Delivery Reviews & Ratings
    2 Ratings
    Company Website
  • Daylight Reviews & Ratings
    10 Ratings
    Company Website
  • Okyline Reviews & Ratings
    2 Ratings
    Company Website

What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Unbound Insights?

Evaluate the success of continuous optimization methods by ensuring your multichannel marketing efforts are in sync with key business goals and measuring their effectiveness. Improve your campaigns for optimal results by leveraging detailed reporting tools that track overall usage, user interactions, demographics, essential metrics, and the performance of specific assets. Develop captivating content customized for various audience segments based on parameters like interests, past behavior, location, and sources of referral. Our intuitive reports provide deep insights and clarity into user engagement across digital channels, allowing you to mitigate risks while enhancing optimization strategies. Keep a close eye on visitor activity, journey paths, downloads, conversions, and keyword performance to gain a comprehensive understanding of vital analytics and key performance indicators. This approach not only helps in grasping the characteristics of your visitors and their origins but also assesses the effectiveness of your targeting strategies for buyer personas, leading to better marketing results. By persistently fine-tuning these strategies, you can ensure that your marketing approaches are responsive to the shifting preferences and needs of your audience. Ultimately, this ongoing adjustment process can foster stronger connections and drive sustained engagement with your target market.

Media

No images available

Media

Integrations Supported

Bridgeline Unbound Platform

Integrations Supported

Bridgeline Unbound Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Bridgeline Digital

Date Founded

2000

Company Location

United States

Company Website

www.experienceunbound.com/products/insights

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Popular Alternatives

Popular Alternatives

Woopra Reviews & Ratings

Woopra

Appier
Dreamdata.io Reviews & Ratings

Dreamdata.io

Dreamdata
Heap Reviews & Ratings

Heap

Contentsquare