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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Wysistat?

Wysistat provides an all-encompassing audience measurement solution designed specifically for websites, mobile apps, and AMP pages. This WebAnalytics tool operates without the need for consent from the CNIL and boasts ACPM certification, guaranteeing precise traffic metric reporting. With Wysistat, users can evaluate visitor traffic effectively across their online platforms, covering both AMP pages and mobile applications. The intuitive interface facilitates in-depth analyses by prioritizing essential metrics that truly matter. Notably, Wysistat functions without third-party cookies, does not store users' IP addresses, and is dedicated exclusively to audience measurement. We continue to enjoy our exemption from CNIL consent requirements while maintaining compliance with ACPM certification standards. Annually, our team diligently compiles and publishes our findings in alignment with ADEME regulations. In an era saturated with data, our platform is designed to highlight the most significant indicators, thereby avoiding information overload. This focused approach empowers users to hone in on the insights that genuinely propel their online success, ensuring that they remain ahead in a competitive digital landscape. Moreover, the emphasis on key performance indicators allows for more strategic decision-making and targeted improvements.

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Integrations Supported

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Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

IDfr

Company Location

France

Company Website

www.wysistat.net

Categories and Features

Digital Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

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