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What is YP (Yellow Pages)?

When looking for local services, many people turn to the print yellow pages, utilizing it around 4,000 times every minute, demonstrating its ongoing relevance in marketing strategies alongside digital platforms. This preference stems from customers' desire for a familiar resource when searching for trustworthy businesses in their vicinity. YP is dedicated to connecting consumers with businesses precisely when they are ready to make a purchase, a commitment that has been upheld for over a hundred years. Their offerings include a wide array of solutions such as enhancing online visibility, facilitating local searches, providing display advertising, direct marketing, and maintaining print directories. Moreover, these services are bolstered by a dedicated team of media consultants and customer service professionals who operate in local markets across the United States. With ties to almost half a million advertisers, YP maintains a vital presence in the realm of local advertising. Their enduring establishment in the community not only enhances their credibility but also reinforces the trust that consumers place in their services, making them a reliable option for local marketing. As the landscape of advertising continues to evolve, YP adapts, ensuring they meet the changing needs of both consumers and businesses alike.

What is OwnLocal?

OwnLocal's cutting-edge interactive advertising technology, crafted with a focus on mobile-first design and adaptable IAB standard sizes, is poised to revolutionize the realm of local digital marketing. This innovative solution not only attracts high-quality leads but also expands audience reach across the internet. With intuitive reporting tools, advertisers can effectively demonstrate the benefits and success of digital marketing initiatives to local businesses. The Origami platform significantly boosts digital retention, fosters new revenue streams, and introduces a variety of upsell opportunities within digital sales funnels. Moreover, it includes a visually appealing online directory that offers in-depth insights for advertisers while being optimized for search engine visibility. Each advertising campaign produces dedicated landing pages that are regularly refreshed with pertinent information drawn from print ads, ensuring enhanced visibility in Google searches. The correlation between print advertising frequency and online presence is evident: businesses that increase their ad volume significantly improve their online discoverability. Additionally, all products from OwnLocal feature strong and straightforward reporting capabilities, enabling advertisers to monitor their performance with ease. This holistic approach guarantees that local advertisers can effectively utilize digital strategies to tap into their growth potential, ultimately leading to greater business success. The combination of these features positions OwnLocal as a leader in the evolving digital marketing landscape.

Media

Media

Integrations Supported

BoxedCMS
Buy Real Media
Field Solution Group
Localworks
Nearby Now
PhantomConnect
Pozative
ProvenExpert.com
Reviewnicely
SinglePlatform
iReview

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

YP

Date Founded

2012

Company Location

United States

Company Website

www.yellowpages.com

Company Facts

Organization Name

OwnLocal

Company Location

United States

Company Website

www.ownlocal.com/products/

Categories and Features

Review Management

Not specified

Categories and Features

Advertising

Not specified

Local Marketing

Not specified

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