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What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

Media

Media

Integrations Supported

Beachfront
Criteo Commerce Grid
DV Publisher Suite
Factori
Intuizi
Kochava
MINT
Placements.io
Proximic by Comscore
Retargetly
Supermetrics
Yieldlab
AdGyde
CorralData
Onlymega

Integrations Supported

Beachfront
Criteo Commerce Grid
DV Publisher Suite
Factori
Intuizi
Kochava
MINT
Placements.io
Proximic by Comscore
Retargetly
Supermetrics
Yieldlab
AUDIENCEX
Adloox
Bionic for Agencies
Illuma
Telaria

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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