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What is Yello?

Hiring on college campuses presents distinct challenges compared to recruiting experienced professionals, as many candidates are navigating their first job search and may not possess extensive work experience. Recruiters are tasked with the complex responsibility of orchestrating a blend of virtual and in-person recruitment strategies, which encompass outreach to universities and various student organizations. Building a strong employer brand can prove to be difficult in both online and offline settings, primarily due to the logistical issues that conventional applicant tracking systems often fail to resolve. It is vital to address biases within the hiring practices while simultaneously streamlining the process and providing an excellent candidate experience. By employing effective filtering strategies and Boolean search techniques, recruiters can better pinpoint the most qualified individuals. Ultimately, the ability to adapt to these specific challenges is essential for successfully attracting outstanding talent from higher education institutions, which can significantly enhance an organization's future workforce. In this competitive landscape, fostering relationships with potential candidates is also critical for long-term success.

What is LinkedIn Recruitment Marketing?

Increasing your company's visibility is crucial for fostering faster responses and applications from potential candidates. Even if your employer brand is strong, there will still be individuals who may not be aware of your organization and the attractive working conditions it offers. By leveraging recruitment marketing tools like customized ads and specific landing pages, you can significantly enhance candidate engagement with your recruitment campaigns and encourage them to submit applications for open roles. Solutions offered by LinkedIn in recruitment marketing help create connections with professionals at different career levels, allowing you to effectively communicate your company's narrative, promote diversity, share employee experiences, and showcase captivating visuals. Moreover, content can be customized to cater to specific demographics, such as those in Engineering or Sales, while the Jobs page can provide tailored job suggestions and insights to interested candidates. Implementing targeted advertising based on factors such as job title, seniority, skills, education, and experience ensures your ads reach the right audience at the most effective times, ultimately resulting in increased application rates and higher InMail response rates. This multifaceted strategy not only broadens your reach but also significantly improves the efficiency of your recruitment process, making it easier to find the right talent for your organization. Thus, investing in these strategies can lead to a more vibrant and engaged talent pool, which is essential for driving your company’s success.

Media

Media

Integrations Supported

LinkedIn
CorralData
Doshii
Emsi
Flexspring
Gmail
Greenhouse
LinkedIn Job Search
LinkedIn Recruiter
LinkedIn Talent Hub
Microsoft Outlook
SAP SuccessFactors

Integrations Supported

LinkedIn
CorralData
Doshii
Emsi
Flexspring
Gmail
Greenhouse
LinkedIn Job Search
LinkedIn Recruiter
LinkedIn Talent Hub
Microsoft Outlook
SAP SuccessFactors

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Yello

Date Founded

2008

Company Location

United States

Company Website

yello.co

Company Facts

Organization Name

LinkedIn

Date Founded

2003

Company Location

United States

Company Website

business.linkedin.com/talent-solutions/recruitment-marketing

Categories and Features

Recruiting

Assessments
Background Screening
CRM
Interaction Tracking
Internal HR
Interview Management
Job Board Posting
Job Requisition
Onboarding
Recruiting Firms
Reference Checking
Resume Parsing
Self Service Portal

Recruitment Marketing

Candidate Relationship Management
Careers Page
Custom Branding
Email Marketing
Internal HR
Marketing Automation
Multi-Channel Marketing
Recruitment Management
Reporting / Analytics
SMS / Text Messaging
Social Recruiting

Categories and Features

Recruiting

Assessments
Background Screening
CRM
Interaction Tracking
Internal HR
Interview Management
Job Board Posting
Job Requisition
Onboarding
Recruiting Firms
Reference Checking
Resume Parsing
Self Service Portal

Recruitment Marketing

Candidate Relationship Management
Careers Page
Custom Branding
Email Marketing
Internal HR
Marketing Automation
Multi-Channel Marketing
Recruitment Management
Reporting / Analytics
SMS / Text Messaging
Social Recruiting

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