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What is Yet Another Mail Merge (YAMM)?

Leverage Gmail to distribute bulk emails that reach your primary inbox rather than the promotions tab or spam, while simultaneously tracking your campaign's effectiveness in real-time via Google Sheets. Eliminate the laborious task of sending individual emails; instead, simplify your workflow by executing mail merge campaigns directly from Gmail with Yet Another Mail Merge (YAMM). Start by creating a Google Sheet that lists your recipients, with the added convenience of importing contacts directly from Google Contacts if needed. After choosing an email template, compose your message by crafting the subject line and content, infusing personalized elements, and saving your draft. Next, go back to Google Sheets, enable Yet Another Mail Merge, and send out your emails. You’ll have the capability to monitor essential metrics like open rates, click-through rates, responses, and bounces, which will inform your future marketing strategies. This approach empowers you to efficiently send customized email campaigns via Gmail, making use of your pre-saved templates as necessary. Ultimately, focus on personalizing subject lines, content, hyperlinks, images, and attachments to create compelling and persuasive messages. By following these outlined steps, you have the opportunity to greatly improve the effectiveness of your email marketing initiatives while ensuring that each message resonates with your audience. This method not only increases engagement but also allows for better segmentation of your mailing list for future campaigns.

What is Adestra?

Email automation platforms that encourage engagement can greatly improve your communication tactics. Capture your audience's interest with personalized content crafted to increase conversion rates effectively. It's essential to make each touchpoint in the customer journey captivating and engaging. By using automated, individualized email campaigns, you can deepen your relationships with customers in a way that truly resonates with them. Craft beautiful emails easily with intuitive builders that don't require any coding skills, complemented by integrated rendering previews to maintain visual allure. Tailor each communication by utilizing demographic and behavioral data, providing product recommendations and content tailored by advanced machine learning algorithms. Consistently enhance your email strategies through A/B testing, while sidestepping formatting errors with device and rendering previews. Delve into analytics with tools that monitor click-to-conversion rates, analyze cart abandonment, and identify click quality challenges, giving you the insights needed to elevate your email marketing efforts. This all-encompassing strategy not only boosts customer engagement but also increases sales and builds lasting loyalty, making it an essential part of your overall marketing plan.

Media

Media

Integrations Supported

Gmail
Google Contacts
Google Sheets
Hyperise

Integrations Supported

Apteco Orbit
BlueVenn
Campaign Genius
Convertr
Emburse Abacus
Google Analytics
HubSpot Marketing Hub
Knak
Litmus
ONEcount
Qlik Application Automation
Taxi for Email
Unbounce
tradeit

API Availability

API Availability

Pricing Information

$20 per year
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Not specified

Company Facts

Organization Name

Awesome Gapps

Date Founded

2015

Company Location

France

Company Website

yamm.com

Company Facts

Organization Name

Upland Software

Date Founded

2010

Company Location

United States

Company Website

uplandsoftware.com/adestra/

Categories and Features

Cold Email

Not specified

Email Marketing

CAN SPAM Compliance
Mailing List Management
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Mail Merge

Not specified

Sales Engagement

Not specified

Categories and Features

Email Marketing

A/B Testing
Customer Surveys
Dynamic Content
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics

Email Personalization

Not specified

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