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What is Yet Another Mail Merge (YAMM)?

Leverage Gmail to distribute bulk emails that reach your primary inbox rather than the promotions tab or spam, while simultaneously tracking your campaign's effectiveness in real-time via Google Sheets. Eliminate the laborious task of sending individual emails; instead, simplify your workflow by executing mail merge campaigns directly from Gmail with Yet Another Mail Merge (YAMM). Start by creating a Google Sheet that lists your recipients, with the added convenience of importing contacts directly from Google Contacts if needed. After choosing an email template, compose your message by crafting the subject line and content, infusing personalized elements, and saving your draft. Next, go back to Google Sheets, enable Yet Another Mail Merge, and send out your emails. You’ll have the capability to monitor essential metrics like open rates, click-through rates, responses, and bounces, which will inform your future marketing strategies. This approach empowers you to efficiently send customized email campaigns via Gmail, making use of your pre-saved templates as necessary. Ultimately, focus on personalizing subject lines, content, hyperlinks, images, and attachments to create compelling and persuasive messages. By following these outlined steps, you have the opportunity to greatly improve the effectiveness of your email marketing initiatives while ensuring that each message resonates with your audience. This method not only increases engagement but also allows for better segmentation of your mailing list for future campaigns.

What is Sendlens?

Sendlens is an advanced analytics tool for email marketing, specifically crafted for marketing and content teams seeking more detailed insights than those offered by conventional ESP reports, which generally focus only on opens and clicks. By seamlessly integrating with services like ActiveCampaign, Brevo, or any mix of email platforms, Sendlens amalgamates all email broadcasts and automated workflows into a unified and detailed dataset. Each email transmission is distinctly identified based on several criteria, including subject-line style, body length, CTA placement, and overall design, allowing for intelligent grouping into relevant peer clusters. The cutting-edge pattern discovery engine uncovers the creative strategies that yield the highest rates of opens, clicks, and conversions, while the conversion attribution feature links each email send to the revenue generated across various campaigns, clusters, and stages of the customer journey. This platform is particularly beneficial for e-commerce brands, creative agencies, and media organizations that emphasize robust email marketing strategies and desire enhanced performance insights. Additionally, Sendlens equips teams with the tools to optimize their email strategies by pinpointing the most effective components of their campaigns, thus enabling them to maintain a competitive edge in a saturated digital environment. As a result, users can make data-driven decisions that significantly improve their overall marketing effectiveness.

Media

Media

No images available

Integrations Supported

Gmail
Google Contacts
Google Sheets
Hyperise

Integrations Supported

ActiveCampaign
Brevo

API Availability

API Availability

Pricing Information

$20 per year
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars

Training Options

Not specified

Company Facts

Organization Name

Awesome Gapps

Date Founded

2015

Company Location

France

Company Website

yamm.com

Company Facts

Organization Name

Sendlens

Date Founded

2026

Company Location

The Netherlands

Company Website

sendlens.com

Categories and Features

Cold Email

Not specified

Email Marketing

CAN SPAM Compliance
Mailing List Management
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Mail Merge

Not specified

Sales Engagement

Not specified

Categories and Features

Marketing Analytics

Not specified

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