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What is Yieldlab?

Yieldlab stands out as a leading supply-side platform (SSP) and plays a vital role in facilitating private marketplaces for esteemed publishers throughout Europe. It exemplifies a commitment to continuous growth and innovation while collaborating with premier media brands across the continent. By merging enthusiasm, intelligence, and advanced technology, we help ensure the financial success of media offerings and advertising strategies. Our foundational values emphasize partnership, transparency, and quality, which are integral to our operations. The Yieldlab platform enables secure and efficient interactions between buyers and sellers in the dynamic world of programmatic advertising. As a reliable partner for top-tier publishers and marketers, we assist in realizing the maximum potential of your media inventory across a variety of channels. The Yieldlab YRD platform is recognized for its excellence in quality and technology within the premium programmatic advertising sector, further enhanced by tailored support from our knowledgeable team. We place a strong emphasis on cultivating personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to create a collaborative advertising landscape. By opting for Yieldlab, you are not merely choosing a service provider; you are entering into a partnership that is fully committed to optimizing your advertising success while fostering innovation in the industry. This collaborative approach not only enhances campaign performance but also builds lasting relationships that benefit all stakeholders involved.

What is NT Programmatic Platform?

The rise of the Internet has fundamentally changed how customers interact with advertisers. Leading this change, NT has developed innovative solutions aimed at helping agencies and marketing experts navigate the shifting landscape of customer engagement. The NT Programmatic Platform employs state-of-the-art technologies to promote efficient communication in the online advertising sector. The ad placement process encompasses a variety of elements, including strategic media planning, data gathering and analysis, creative development and adaptation, real-time optimization of media placements, and a comprehensive statistical assessment of results. By integrating advanced advertising technologies, the NT Programmatic Platform supports a thorough management of the entire media buying process, which includes everything from initial market research and media strategy formulation to leveraging CRM data, fine-tuning tactics across various KPIs, and performing in-depth data analysis. Additionally, throughout an advertising campaign, the use of automated algorithms and real-time bidding optimization minimizes stagnation, ensuring that all established KPIs are met. This all-encompassing approach not only boosts operational efficiency but also greatly enhances the effectiveness of advertising initiatives, ultimately driving better results for clients. The synergy of these elements positions NT as a leader in the advertising technology landscape.

Media

Media

Integrations Supported

AdUp
Adform
Amazon Ads
Criteo
MediaMath
Omnicomm Online
RTB House
The Trade Desk
Xandr
Yahoo DSP

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Contact Nominal Techno for a pricing quote.

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Yieldlab

Date Founded

2010

Company Location

Germany

Company Website

yieldlab.com

Company Facts

Organization Name

NT Technology

Date Founded

2007

Company Location

United States

Company Website

nt.technology/en/

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Campaign Management

Channel Management

Media Buying

Not specified

Media Planning

Not specified

Video Advertising

Not specified

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