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What is Yieldlab?

Yieldlab stands out as a leading supply-side platform (SSP) and plays a vital role in facilitating private marketplaces for esteemed publishers throughout Europe. It exemplifies a commitment to continuous growth and innovation while collaborating with premier media brands across the continent. By merging enthusiasm, intelligence, and advanced technology, we help ensure the financial success of media offerings and advertising strategies. Our foundational values emphasize partnership, transparency, and quality, which are integral to our operations. The Yieldlab platform enables secure and efficient interactions between buyers and sellers in the dynamic world of programmatic advertising. As a reliable partner for top-tier publishers and marketers, we assist in realizing the maximum potential of your media inventory across a variety of channels. The Yieldlab YRD platform is recognized for its excellence in quality and technology within the premium programmatic advertising sector, further enhanced by tailored support from our knowledgeable team. We place a strong emphasis on cultivating personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to create a collaborative advertising landscape. By opting for Yieldlab, you are not merely choosing a service provider; you are entering into a partnership that is fully committed to optimizing your advertising success while fostering innovation in the industry. This collaborative approach not only enhances campaign performance but also builds lasting relationships that benefit all stakeholders involved.

What is RedLotus?

RedLotus acts as a vital link between advertisers and their intended audiences across a range of devices, enabling extensive connections on a large scale. We provide top-tier digital advertising solutions and branded content distribution that emphasize brand safety, drawing on insights from a mix of first, second, and third-party data sources. Our flexible services empower advertisers, brands, and content creators to effectively deliver relevant and engaging messages to consumers on diverse platforms, such as advanced TV, display, mobile, and tablets. Our all-encompassing unified platform guarantees direct and efficient connections that enhance the experience for both advertisers and publishers alike. Furthermore, we are proactive in tackling challenges related to fraud and malvertising within our ecosystem. By implementing unique detection algorithms and utilizing information from trusted third-party verification partners, we ensure a high standard of quality for both supply and demand partners, ultimately creating a reliable advertising landscape. This dedication to maintaining integrity not only strengthens the trust among all market participants but also contributes to the overall success of advertising campaigns. Ultimately, our focus on building a transparent environment is key to fostering long-term partnerships.

Media

Media

Integrations Supported

AdUp
Adform
Amazon Ads
Criteo
MediaMath
Omnicomm Online
RTB House
The Trade Desk
Xandr
Yahoo DSP

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Yieldlab

Date Founded

2010

Company Location

Germany

Company Website

yieldlab.com

Company Facts

Organization Name

RedLotus

Date Founded

2019

Company Location

China

Company Website

redlotus.com/programmatic/

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Ad Networks

Not specified

Video Advertising

Not specified

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