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What is YouGov BrandIndex?

Our premier platform enables ongoing monitoring of 16 critical brand health indicators, offering sophisticated insights that significantly boost your brand's growth trajectory. This tool facilitates the evaluation and comparison of your performance relative to your goals, competitors, and the overall market landscape through daily assessments. With a wealth of over 15 years of historical data refreshed daily, you gain the ability to spot trends, recognize successes, and uncover potential opportunities. Assess how you stack up against key competitors and swiftly adapt to evolving perceptions of your brand. YouGov BrandIndex not only provides extensive historical brand insights but also integrates seamlessly with our ever-expanding network of insightful data. By utilizing YouGov BrandIndex for tracking your brand health, you can connect with YouGov's other offerings to achieve a well-rounded understanding of your audience, which empowers you to devise effective strategies, analyze online behaviors, and initiate impactful campaigns. This continuous access to real-time data within our brand monitoring platform allows you to detect changes as they occur, ensuring you maintain a competitive edge. Ultimately, leveraging this informed approach fosters sustainable growth and builds stronger brand loyalty over time, allowing you to navigate the complexities of the market with confidence.

What is Bluepear?

BluePear is an innovative platform that leverages AI technology to protect brand integrity and ensure that affiliates comply with regulations by monitoring branded search queries across different devices, regions, and publishers, allowing it to detect unauthorized PPC bidding, trademark violations, and ad-hijacking tactics employed by competitors or affiliates. The system is proficient in identifying cloaked landing pages and verifying whether affiliates are unlawfully bidding on your brand's keywords, providing detailed evidence that encompasses publisher IDs, screenshots, and direct links to the relevant landing pages. With its 24/7 monitoring capabilities and extensive global reach, BluePear tracks a wide array of keywords, browser types, and geographical areas, ensuring that alerts are promptly dispatched upon detecting any infractions. The platform also includes advanced features for tagging and filtering, the capability to generate reports that can be exported, and supports multi-account access alongside collaborative workspaces, delivering critical insights that enable digital marketing, affiliate management, and PPC teams to avert budget losses, maintain brand integrity, and adhere to program guidelines. Furthermore, BluePear's extensive functionalities and real-time analytics make it an indispensable tool for businesses striving to stay ahead in the competitive digital marketplace while fostering a secure and compliant online environment.

Media

Media

Integrations Supported

Google Sheets
Microsoft Excel

Integrations Supported

Google Sheets
Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$169 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

YouGov

Date Founded

2000

Company Location

United Kingdom

Company Website

business.yougov.com/product/brandindex

Company Facts

Organization Name

Bluepear

Date Founded

2019

Company Location

United Kingdom

Company Website

bluepear.net

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Brand Protection

Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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