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What is Zappi?

Boost the impact of your advertising campaigns by involving your target audience at every stage of the ad development process. Start by pinpointing the most captivating idea from your brainstorming sessions and, through ongoing experimentation, refine it into an essential offering for your audience. Develop a thorough understanding of how to enhance your brand through focused digital marketing strategies. Utilize audience insights and behavioral data gathered from ads within social media environments to inform your approach. Kicking off this initiative is straightforward; our proven strategies provide you with proactive consumer feedback during both the advertising and innovation stages. Experience the advantages of swift results as we link you with vital audiences and supply actionable insights in real-time, with comprehensive analyses available in as little as six hours. Effectively leverage these insights by measuring them against historical performance and relevant benchmarks, enabling you to make substantial improvements to your advertising and innovation tactics. The path to transforming your operations commences with reliable data, which can be sourced from the top consumer insights platform in the market today, ensuring you maintain a competitive edge. By prioritizing data-driven strategies, you’ll not only improve your campaigns but also cultivate a stronger relationship with your audience, paving the way for long-term success in your marketing endeavors. As you continue to evolve, these insights will empower you to adapt to changing consumer preferences and market dynamics.

What is Feedback Loop?

The Agile Research Platform is tailored for rapid consumer insights, allowing product managers and researchers to acquire dependable feedback with ease. Endorsed by numerous Fortune 500 companies, Feedback Loop seamlessly integrates consumer viewpoints into vital market strategies. With a user-friendly interface, collecting consumer opinions can now be accomplished in just days rather than the traditional months. Establishing an ongoing feedback system with consumers is both simple and effective. Users can select from a variety of pre-approved templates, create personalized scripts, or even request expert research support when necessary. To identify your target audience, you can utilize a pre-existing library or define new demographic and behavioral parameters. Your research can encompass multiple formats, including charts, text answers, videos, sentiments, and insights drawn from machine learning technologies. This cutting-edge research approach guarantees that you receive timely and directional feedback on a regular basis. By tapping into a vast pool of quality audience members, which includes millions of individuals, Feedback Loop streamlines the process—simply outline the demographics and behaviors desired, and the platform efficiently manages the rest, ensuring you remain responsive to consumer demands. Moreover, this agile method not only fosters rapid decision-making but also enhances the overall quality of your product development process.

Media

Media

Integrations Supported

Facebook
Instagram
TikTok
Voxpopme

Integrations Supported

Facebook
Instagram
TikTok
Voxpopme

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1,500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zappi

Date Founded

2013

Company Location

United Kingdom

Company Website

www.zappi.io

Company Facts

Organization Name

Feedback Loop

Date Founded

2014

Company Location

United States

Company Website

feedbackloop.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Innovation

Collaboration
Discussion Threads
Engagement Monitoring
Evaluation Workflow
Feedback Management
Gamification
Idea Ranking
Ideation / Crowdsourcing
Open Innovation
Polls / Voting
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Storyboard

Artwork Library
Audio Recording
Collaboration Tools
Drawing Tools
Graphic / Video Editing
Image Import
Project Management
Script Import

Categories and Features

Product Roadmap

Collaboration
Content Import / Export
Diagramming
Drag & Drop
Feature Management
Milestone Tracking
Prioritization
Requirements Management
Workflow Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

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