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What is ZenABM?

ZenABM is a comprehensive ABM platform tailored to help businesses drive performance and optimize LinkedIn ad campaigns. With features like account scoring, campaign analytics, and real-time tracking of buyer intent signals, ZenABM allows businesses to accurately gauge the effectiveness of their campaigns and prioritize outreach to the most promising accounts. The platform's seamless integration with CRM systems ensures that valuable insights and lead data are automatically synced, enabling better-targeted sales efforts. ZenABM’s automated workflows streamline processes such as follow-ups and account engagement, while real-time alerts via email or Slack ensure that your team acts quickly on important opportunities. Furthermore, the AI agent in ZenABM helps optimize LinkedIn ad budgets by analyzing ad performance and reallocating funds to top-performing campaigns, reducing wastage and boosting ROI. The platform’s advanced tools empower businesses to refine their ABM strategy, drive more conversions, and better track the impact of their marketing efforts on revenue.

What is Factors.ai?

Utilize your marketing strategies to gain insights into customer behavior, optimize return on investment, and evaluate marketing's influence on the sales pipeline and total revenue. By seamlessly integrating with your marketing technology ecosystem, you can anticipate a swift onboarding experience that lasts merely one week. Furthermore, a dynamic attribution engine facilitates accurate allocation of conversion credit to relevant touchpoints throughout the customer journey. The user interface prioritizes consumer-friendliness for analysis, allowing you to define Custom Events and Dimensions with ease. Additionally, a range of expertly crafted templates is available, showcasing the successful practices of high-performing teams globally. Monitor customer journeys from the first interaction to the final purchase, offering a thorough perspective on marketing efficacy. An advanced AI Engine continuously analyzes essential metrics, providing valuable insights and actionable recommendations. This comprehensive system presents a holistic view of the entire Marketing Funnel without relying on external tools, ensuring every facet of marketing effectiveness is systematically evaluated. By harnessing these capabilities, businesses can make informed decisions that drive growth and enhance customer engagement.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Facebook
Google Drive
LinkedIn
Salesforce
Tapistro

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Facebook
Google Drive
LinkedIn
Salesforce
Tapistro

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZenABM

Date Founded

2025

Company Location

United Kingdom

Company Website

zenabm.com

Company Facts

Organization Name

Factors.AI

Date Founded

2020

Company Location

United States

Company Website

www.factors.ai/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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