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What is Zeotap?

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

What is Lifesight?

Lifesight serves as a comprehensive marketing measurement platform designed to assist marketers in overcoming the pitfalls of inaccurate attribution, which can lead to budget misallocations and ineffective advertising expenditures. By utilizing advanced measurement methodologies such as marketing mix modeling, incrementality testing, and causal attribution, Lifesight enables marketers to enhance their decision-making processes, paving the way for sustainable and profitable growth. The platform's key features include: data centralization and operationalization to eliminate silos and improve data quality for accurate insights; marketing effectiveness measurement to assess the genuine causal impact of both online and offline marketing on sales; planning, forecasting, and optimization powered by AI insights for achieving marketing objectives with confidence; and marketing intelligence and analytics that integrate marketing and finance for ongoing enhancements. Additionally, Lifesight provides full-funnel measurement solutions tailored for a variety of sectors including ecommerce, retail, agencies, gaming, entertainment, B2B SaaS, as well as travel and lifestyle industries. With Lifesight, businesses can confidently navigate their marketing strategies, leading to significant advancements in profitability and efficiency. Explore more at lifesight.io.

Media

Media

Integrations Supported

Facebook
Insider One
Instagram
LinkedIn
S4M
X (Twitter)

Integrations Supported

Facebook
Google Ads
Gorgias
Recharge
Shopify
Stamped
TikTok
Yotpo

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Custom
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeotap

Date Founded

2014

Company Location

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Company Website

zeotap.com

Company Facts

Organization Name

Lifesight

Date Founded

2017

Company Location

United States

Company Website

www.lifesight.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance

Customer Intelligence

Not specified

Data Clean Room

Not specified

Data Management

Customer Data
Data Capture
Data Integration
Data Quality Control
Data Security
Match & Merge

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

Categories and Features

Ad Intelligence

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Personalization

Customer Intelligence

Not specified

eCommerce Marketing

AB Testing
Analytics / ROI Tracking
Customer Data Profiles
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email

eCommerce Tools

Not specified

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation

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