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What is Zeta CDP+?
Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.
What is DrivenIQ?
DrivenIQ focuses on delivering consumer data and audience technologies that adhere to privacy regulations, enabling marketers to improve their first-party data resources. Our areas of expertise encompass Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We serve prominent Brands, Agencies, and DSPs worldwide, and we also support Fortune 500 companies and large organizations in forging meaningful connections with their desired audiences through effective marketing strategies. By leveraging our advanced solutions, clients can achieve significant improvements in their marketing outcomes and engagement levels.
Integrations Supported
Amazon S3
Eyeota
Google Analytics
Zeta Marketing Platform
Integrations Supported
Amazon S3
Eyeota
Google Analytics
Zeta Marketing Platform
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Varies by product.
DrivenIQ offers subscription based pricing for their identity resolution and audience solutions in addition to media management. Management fees are added depending on the type of managed service being offered.
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Zeta
Date Founded
2007
Company Location
United States
Company Website
zetaglobal.com/solutions-data-management/
Company Facts
Organization Name
DrivenIQ
Date Founded
2019
Company Location
United States
Company Website
www.driveniq.com
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling