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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is DrivenIQ?

DrivenIQ focuses on delivering consumer data and audience technologies that adhere to privacy regulations, enabling marketers to improve their first-party data resources. Our areas of expertise encompass Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We serve prominent Brands, Agencies, and DSPs worldwide, and we also support Fortune 500 companies and large organizations in forging meaningful connections with their desired audiences through effective marketing strategies. By leveraging our advanced solutions, clients can achieve significant improvements in their marketing outcomes and engagement levels.

Media

Media

Integrations Supported

Eyeota
Zeta Marketing Platform

Integrations Supported

Amazon S3
Google Analytics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Varies by product.
DrivenIQ offers subscription based pricing for their identity resolution and audience solutions in addition to media management. Management fees are added depending on the type of managed service being offered.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

DrivenIQ

Date Founded

2019

Company Location

United States

Company Website

www.driveniq.com

Categories and Features

Categories and Features

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