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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is Endgame?

Endgame provides businesses with the ability to connect user activities to potential sales without relying on expensive data specialists or developers. Marketing and GTM teams often find it difficult to link product engagement with sales opportunities. Those subscribed to a free plan or trial encounter major obstacles in monitoring the behaviors of their signups, trial users, and potential clients. Revenue leaders tend to invest a lot of time figuring out which accounts and users should be prioritized for outreach efforts. Sales representatives frequently experience confusion regarding which actions will generate the best results, resulting in lost opportunities or a lack of action. By leveraging real-time data insights, teams can quickly engage with both prospective and current customers. This capability empowers businesses to track the activities of their most valuable accounts and users within the product, evaluate their journey through the sales pipeline, and determine the right moment to reach out. By equipping sales reps with the most promising leads and opportunities, organizations can greatly improve their sales teams' performance and achieve superior results. This method not only streamlines the sales process but also cultivates a more data-driven approach, which ultimately contributes to enhanced revenue growth and sustainability.

Media

Media

Integrations Supported

Axonius
Eyeota
Google Digital Risk Protection
Zeta Marketing Platform

Integrations Supported

Axonius
Eyeota
Google Digital Risk Protection
Zeta Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

Endgame

Date Founded

2021

Company Location

United States

Company Website

www.endgame.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

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