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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is Markopolo?

Markopolo AI delivers a fully autonomous, predictive marketing engine that recovers lost revenue and enhances customer conversions across every channel. It begins by identifying anonymous visitors and converting browsing activity into deep behavioral intelligence, capturing 384 micro-signals such as hesitation, comparisons, and scrolling patterns. Its predictive AI forecasts intent 10–30 seconds into the future with remarkable accuracy, enabling proactive communication rather than reactive follow-ups. Personalized outreach is orchestrated across email, SMS, WhatsApp, push, and voice, with each interaction building on previous touchpoints to increase conversion probability. By using AI-based psychology and ML-discovered triggers, brands routinely turn 10% recovery into 40%+, achieving up to 8x industry-standard performance. Global customers benefit from native fluency in 50+ languages and fully automated timing, sequencing, and channel selection. Enterprise-grade features include real-time event processing, autonomous agents for large-scale personalization, and full support for omnichannel expansion. Markopolo AI consistently drives improvements in mobile conversions, retention, customer satisfaction, and marketing ROI—often enabling companies to grow without adding additional marketing staff. The result is a single platform that unifies intelligence, automation, and personalization to unlock the full value of every customer session.

Media

Media

Integrations Supported

Eyeota
Zeta Marketing Platform

Integrations Supported

Facebook
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Meta AI
Meta Ads
Nucleus
Shopify
TikTok
WooCommerce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

Markopolo AI

Date Founded

2021

Company Location

United States

Company Website

www.markopolo.ai/

Categories and Features

Categories and Features

AI Marketing

Not specified

AI Sales Tools

Not specified

Personalization

Not specified

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