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What is Zeta Marketing Platform?

Zeta Global functions as a cutting-edge marketing technology company that harnesses an extensive database of over 2.4 billion identities, using AI-powered insights to analyze consumer intentions, improve user experiences, and promote customer development and loyalty. The firm provides an all-encompassing set of tools for marketers that covers every stage, from acquiring customers to maintaining ongoing interactions. By pinpointing specific target audiences and creating customized experiences across various channels, Zeta facilitates real-time personalization on a large scale, which results in outstanding outcomes. The Zeta Marketing Platform offers an immediate snapshot of both potential and current customers, utilizing AI to deliver profound and comprehensive personalization across multiple platforms. Over the past decade, Zeta's unique combination of capabilities has aided in the growth of brands while continually evolving to address the changing demands of the market. This dedication to innovation and efficiency not only distinguishes Zeta in a competitive environment but also positions it as a leader in the marketing technology field. In addition, Zeta's agile approach allows it to adapt swiftly to new trends and customer needs, ensuring sustained success for its clients.

What is Vericast?

Vericast offers an incredibly flexible customer data platform that effortlessly integrates with your existing systems, synthesizes insights from multiple vendors, and enhances your data management processes. This innovative solution enables you to prioritize understanding, reaching, and engaging with your customers instead of getting bogged down in data handling. Our technology plays a crucial role in our continuous efforts to cultivate meaningful connections between businesses and their customers. By aggregating data from all possible sources, we guarantee its accuracy, timeliness, and dependability. As a result, you can attain a thorough and precise comprehension of your customer base while significantly minimizing your workload. Vericast is crafted to ensure your technology setup remains relevant for the future by allowing smooth integration of various systems. You can keep the tools you value, discontinue those that are not beneficial, and maintain seamless access to vital data and insights. Furthermore, with NXTDRIVE, you can explore a wealth of new possibilities for effectively utilizing and maximizing your customer data. The combination of these features empowers businesses to make informed decisions and enhances overall customer engagement strategies.

Media

Media

Integrations Supported

Campaign Genius
FoodStorm
MINT
Pushly
Taxi for Email
Tessitura
Zeta CDP+

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$2000.00/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Zeta Global

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com

Company Facts

Organization Name

Vericast

Date Founded

2005

Company Location

United States

Company Website

vericast.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration

Display Advertising

Not specified

Email Marketing

Not specified

Marketing Analytics

Not specified

Marketing Automation

Not specified

Categories and Features

CTV & OTT Advertising

Not specified

Lead Intelligence

Not specified

Marketing Automation

Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation

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