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Zipline serves as an all-encompassing global Data Management Platform (DMP) that proficiently collects, integrates, manages, analyzes, and activates both online and offline data to evaluate its impact on sales performance. This platform guarantees global connectivity with leading digital networks, encompassing DSPs, SSPs, and advertising networks, while onboarding data smoothly to construct digital audiences. In contrast to numerous rivals that frequently outsource the onboarding of customer data, Zipline executes this function internally. Additionally, it possesses the ability to generate and distribute audiences across a multitude of channels and formats, including postal mail, email, television, and social media platforms such as Facebook and Twitter. Beyond merely creating audiences, Zipline provides extensive services in audience discovery, extension, activation, and evaluation, all while offering distinct benefits such as centralized closed-loop analysis and in-house operations. This capability enables the precise measurement of actual sales growth rather than solely monitoring clicks, thus equipping marketers with a thorough understanding of return on ad spend, which is vital for strategic decision-making at the CMO level. Ultimately, Zipline distinguishes itself through a comprehensive and effective approach to data management that empowers businesses to optimize their marketing strategies and enhance customer engagement. By leveraging its innovative features, organizations can achieve better insights and drive significant growth.
What is Lotame?
Lotame is a tech firm focused on enhancing data to be more intelligent, efficient, and user-friendly for digital marketing professionals. Our comprehensive data collaboration platform, Spherical, enables a multitude of marketers, agencies, and media proprietors to effectively onboard, access, analyze, and leverage the necessary data to better comprehend and interact with consumers. We are deeply dedicated to ensuring industry interoperability, connectivity, and privacy, which in turn facilitates successful business results for organizations according to their own specifications.
Lotame's services are utilized by marketers and media owners who cater to a diverse array of global clients across regions including North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific, thus showcasing our expansive reach and impact in the industry.
Integrations Supported
AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
BDEX
Bidtellect
BlueConic
BlueVenn
Celtra
ChannelMix
Integrations Supported
AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
BDEX
Bidtellect
BlueConic
BlueVenn
Celtra
ChannelMix
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Zipline
Company Location
United States
Company Website
www.kbmg.com/products/zipline/
Company Facts
Organization Name
Lotame Solutions
Date Founded
2006
Company Location
United States
Company Website
www.lotame.com
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Categories and Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization