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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Automazioni Marketing?

Automazioni Marketing is an all-in-one platform for Marketing Automation and CRM, featuring built-in AI functionalities specifically designed for small to medium enterprises, agencies, and freelancers. By integrating over 20 separate tools into a single, cohesive unit, it streamlines essential processes related to sales, customer acquisition, and lead management. Key features include the ability to create comprehensive sales funnels, web pages, and forms; oversee sales pipelines; and carry out multi-channel marketing automation that incorporates email, SMS, and WhatsApp API. The platform also includes a centralized inbox, e-signatures, and seamless payment processing to enhance user interaction. With AI agents available 24/7, the platform ensures that leads are efficiently qualified, follow-ups are consistently handled, and customer queries are resolved in a timely manner. Notably, there are no restrictions on the number of contacts or team members, allowing businesses to grow their operations smoothly, improve conversion rates from leads to clients, and lessen manual efforts through intelligent automated workflows, while also providing assistance in Italian. This robust solution is meticulously crafted to adapt to the dynamic needs of contemporary businesses facing competitive challenges in the market. Furthermore, it fosters an environment where innovation and efficiency can thrive, ensuring that users can stay ahead in their respective fields.

Media

Media

Integrations Supported

Bird
Clickatell
Dropbox
Evernote
Facebook
GoTo Webinar
MessageMedia
Microsoft OneDrive
PayPal
Sugar Sell
SurveyMonkey
Truto
Twilio
Zoho Analytics
Zoho Backstage
Zoho Commerce
Zoho Forms
Zoho Marketing Plus
Zoho Meeting
Zoho Survey

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

€ 82
Freelance Plan: 99€/month
Automation Suite: 197€/month
Multibusiness: 365€/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Marketing Automation King SL

Date Founded

2025

Company Location

Spain

Company Website

automazioni.marketing/

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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