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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Blacksales?

A robust platform crafted to fully streamline the automation of creating and managing sales pipelines from inception to conclusion. For each entry on your prospect list, Blacksales meticulously identifies and gathers details about key decision-makers within pertinent companies, including their first name, last name, professional email, LinkedIn profile, and job title. It then dispatches customized messages to chosen prospects directly from your sales team's email accounts, with the goal of encouraging responses and securing meeting requests. Based on the interactions and behaviors of your prospects, Blacksales adeptly follows up and generates subsequent tasks for your sales representatives through phone or LinkedIn, ensuring that no potential opportunities are overlooked. Furthermore, all gathered information is seamlessly integrated into your CRM system, where opportunities and follow-up tasks are created and assigned to the relevant sales personnel, enabling them to focus on high-value activities and ultimately increase the number of contracts closed. This efficient methodology not only boosts productivity but also amplifies your sales team's capability in transforming prospects into loyal clients, leading to an overall enhancement in sales performance. By leveraging such a system, organizations can significantly reduce the time spent on manual processes and improve their strategic outreach efforts.

Media

Media

Integrations Supported

Evernote
Google Analytics
Google Contacts
MessageMedia
Microsoft 365
Salesforce
SurveyMonkey
Twilio
Wistia
X (Twitter)
Zoho Analytics
Zoho Backstage
Zoho CRM
Zoho Creator
Zoho Forms
Zoho Meeting
Zoho Recruit
Zoho Survey
Zoho Thrive
Zoho WorkDrive

Integrations Supported

API Availability

API Availability

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
On-Site Training

Training Options

On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Blacksales

Company Location

France

Company Website

www.blacksales.co

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Conversational AI

Contextual Guidance
Intent Recognition

Lead Capture

Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Scoring

Lead Generation

Not specified

Lead Management

Not specified

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