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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Integration Social?

A robust SaaS platform tailored for agencies and businesses to enhance their lead communication strategies effectively. The system supports multi-channel communications, allowing engagement with leads through SMS, MMS, and a variety of social media messaging platforms, all managed from a unified inbox. Users can automate messages according to lead status and set intervals, ensuring timely and relevant interactions. The inclusion of AI-powered replies boosts both the speed and quality of communications by drafting and responding to messages automatically. Additionally, an integrated content library facilitates easy storage and dissemination of content. The appointment scheduling feature simplifies the management of meetings, thereby streamlining the overall sales process. A convenient Chrome extension enables the direct import of leads from any website into your database. With a dedicated products and services module, users can efficiently store and utilize information regarding their offerings in communications. Furthermore, the platform provides seamless integration with various social media messengers, enhancing the overall user experience and effectiveness of lead management. This comprehensive solution is designed to adapt to the evolving needs of businesses aiming to optimize their lead engagement strategies.

Media

Media

Integrations Supported

Facebook
LinkedIn
Box
Dropbox
Evernote
Google Workspace
Microsoft 365
Microsoft OneDrive
Salesforce
Sugar Sell
SurveyMonkey
Truto
Twilio
YouTube
Zendesk
Zoho Books
Zoho CRM
Zoho Forms
Zoho Recruit
Zoho WorkDrive

Integrations Supported

Facebook
LinkedIn

API Availability

API Availability

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Integration Social

Date Founded

2023

Company Location

United States

Company Website

www.integrationsocial.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Lead Capture

Not specified

Lead Generation

Not specified

Lead Intelligence

Not specified

Lead Management

Not specified

SMS Marketing

Not specified

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