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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Merge AMP?

We provide our clients with a thorough web-based marketing solution that encompasses the five key elements of online marketing. Our automated platform has proven effective in improving ROI and increasing revenue thanks to its sophisticated communication and reporting capabilities. It features tools for user management, audience segmentation, web communications, and automation of SEO/SEM, all aimed at driving revenue growth and enhancing customer interaction with your brand. Explore how our comprehensive suite of tools offers your organization valuable insights into its standing within the larger online landscape. With our integrated analytics, you can quickly assess the effectiveness of a brand launch, enabling you to adjust your messaging based on immediate and significant feedback. Furthermore, our solution equips your team to make data-informed modifications that can result in heightened marketing success and improved customer satisfaction, ultimately leading to a more robust business strategy. By leveraging these resources, you can ensure that your marketing efforts are both targeted and effective.

Media

Media

Integrations Supported

Bird
BulkSMS.com
Dropbox
Eventbrite
Evernote
Facebook
GoTo Webinar
Google Contacts
Google Workspace
MessageMedia
Rootle
Twilio
Wistia
YouTube
Zoho Backstage
Zoho Books
Zoho Creator
Zoho Marketing Plus
Zoho Meeting
Zoho WorkDrive

API Availability

API Availability

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Merge Solutions

Company Website

www.merge-solutions.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Automation

Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Search Marketing
Segmentation
Social Marketing

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