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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Nudgen?

Nudgen is an AI-powered platform engineered to streamline the automation of retention emails for emerging businesses. This innovative tool is especially advantageous for teams in SaaS, ecommerce, AI development, and digital products, enabling them to deliver personalized follow-up emails based on user activities, particularly targeting those who register without activation, lapse into inactivity, abandon essential processes, or show signs of disengagement. Utilizing artificial intelligence, Nudgen generates bespoke email drafts that align with brand identity, supports lifecycle and drip marketing campaigns, and includes sophisticated stop rules that automatically cease follow-ups once users take actions such as engaging, responding, clicking, purchasing, or opting out. This cutting-edge methodology empowers teams to reconnect with users, improve trial conversion rates, heighten retention strategies, and implement more effective customer lifecycle initiatives, all without the necessity of developing complex automation workflows from scratch. Furthermore, Nudgen's intuitive features ensure a smooth integration into current marketing tactics, making it easier to sustain customer engagement and foster long-term relationships. By simplifying these processes, Nudgen allows businesses to focus on growth while maintaining effective communication with their audience.

Media

Media

No images available

Integrations Supported

Dropbox
Eventbrite
Evernote
GoTo Webinar
Google Analytics
LinkedIn
MessageMedia
Rootle
SMS-Magic
Salesforce
Sugar Sell
SurveyMonkey
Truto
X (Twitter)
Zendesk
Zoho Backstage
Zoho Books
Zoho Recruit
Zoho Survey
Zoho Thrive

Integrations Supported

API Availability

API Availability

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

$0
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Nudgen

Date Founded

2026

Company Location

Vietnam

Company Website

nudgen.net

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Email Marketing

Not specified

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