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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Xeno?

Maximizing revenue from your existing customer base necessitates a deep insight into your audience, enabling the creation of targeted campaigns across numerous channels at an accelerated pace. In the wake of the Covid pandemic, as traditional shoppers increasingly shift to online platforms, it becomes crucial to comprehend customer behaviors in both digital and physical spaces. Xeno’s Customer Data Platform (CDP) addresses this need by offering a holistic 360-degree perspective of your customers, merging information from e-commerce transactions, point-of-sale systems, loyalty initiatives, and customer feedback. By harnessing Xeno’s sophisticated AI capabilities, businesses can identify customers who are more likely to shop online or in-store, as well as those poised to buy specific advertised products, ultimately enhancing the conversion rates of your marketing efforts. This innovative approach enables you to maximize the revenue potential of each marketing initiative without the labor-intensive task of segment identification. Despite marketers' aspirations to run relevant campaigns seamlessly across various channels, many struggle with the complexity of this daily endeavor. Recognizing this challenge, we designed Xeno to help you effortlessly and effectively launch campaigns with pertinent messaging. Consequently, you can dedicate more time to expanding your business while maintaining meaningful engagement with your customers. In turn, this streamlined process leads to a more dynamic and responsive marketing strategy that adapts to the evolving needs of your clientele.

Media

Media

Integrations Supported

Facebook
Salesforce
Bird
Evernote
Google Drive
LinkedIn
Microsoft 365
PayPal
Sugar Sell
SurveyMonkey
X (Twitter)
Zoho Analytics
Zoho Backstage
Zoho Books
Zoho Forms
Zoho Meeting
Zoho Recruit

Integrations Supported

Facebook
Salesforce
OpsMavix
Pabbly Connect

API Availability

API Availability

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Xeno

Date Founded

2015

Company Location

India

Company Website

getxeno.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Customer Loyalty

CRM
Customer Activity Tracking
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking

Marketing Automation

Not specified

Personalization

Not specified

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