Ratings and Reviews 7 Ratings

Total
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Ratings and Reviews 5 Ratings

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What is ZoomInfo?

ZoomInfo stands out as a premier business intelligence platform that equips companies with extensive data and insights regarding other businesses, professionals, and prevailing market trends. By offering in-depth profiles, contact details, and firmographics for millions of organizations and key decision-makers, it enables firms to refine their sales, marketing, and recruitment strategies effectively. Utilizing AI-enhanced analytics and data mining techniques, ZoomInfo provides practical insights that empower businesses to discover new opportunities, streamline their outreach efforts, and make well-informed decisions. The platform's features for lead generation, account management, and sales prospecting make it a favored choice among sales and marketing teams seeking to boost growth, enhance targeting, and improve customer engagement. Furthermore, its user-friendly interface and robust data offerings ensure that companies can stay ahead in today's competitive landscape.

What is Adobe Marketo Engage?

Adobe Marketo Engage is an enterprise-grade, AI-powered marketing automation platform built to orchestrate personalized buyer engagement across the entire B2B customer journey. It functions as a centralized command center where marketing teams can design, automate, and measure omnichannel campaigns spanning email, web, webinars, chat, and digital channels. Through automated data capture and continuous profile enrichment, the platform maintains detailed lead- and account-level records that stay synchronized with CRM systems. This unified data foundation helps align sales and marketing strategies, ensuring consistent messaging and coordinated outreach. Marketo Engage enables sophisticated nurture streams, lifecycle programs, and account-based marketing campaigns tailored to specific audience segments. Generative AI capabilities accelerate content creation by assisting with email copy, landing pages, chat responses, and event summaries. Enhanced tools such as a modern email designer, meeting scheduler, and real-time webinar dashboards improve engagement and operational efficiency. Integrated analytics and multi-touch attribution provide visibility into marketing’s influence on pipeline and revenue, supporting data-driven investment decisions. Extensions like Adobe Dynamic Chat enhance conversational marketing, while Marketo Measure delivers deeper attribution insights. Built with scalability, compliance, and security in mind, the platform connects seamlessly with Adobe Experience Cloud and other enterprise applications. Organizations can use Marketo Engage to reduce campaign costs, improve lead quality, and increase revenue predictability. By combining automation, AI, and deep analytics, Adobe Marketo Engage empowers B2B marketers to drive measurable growth and stronger customer relationships.

Media

Media

Integrations Supported

Alta
Atonom
CaliberMind
Causal
Dreamdata.io
HubSpot Customer Platform
InboxCRM by AppEQ
Intentomatic
Motileo
Pipedrive
Qualified
Sales Robots
Salesforce Data 360
Savant
Stackreaction
Storydoc
Sugar Sell
Tamago-DB
Truto
ZoomInfo Chat

Integrations Supported

Alta
Atonom
CaliberMind
Causal
Dreamdata.io
HubSpot Customer Platform
InboxCRM by AppEQ
Intentomatic
Motileo
Pipedrive
Qualified
Sales Robots
Salesforce Data 360
Savant
Stackreaction
Storydoc
Sugar Sell
Tamago-DB
Truto
ZoomInfo Chat

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZoomInfo

Date Founded

2000

Company Location

United States

Company Website

www.zoominfo.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo.html

Categories and Features

AI GTM

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Profiles
Intent Data
Lead Notifications

Contact Management

Not specified

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance

Data Enrichment

Not specified

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Prospecting Tools

Live Chat

Not specified

Sales Enablement

Not specified

Sales Engagement

Not specified

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics

Sales Prospecting

Not specified

Technographic Data

Not specified

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

AI Marketing

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Lead Management
Multi-Campaign

eCommerce Marketing

AB Testing
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Segmentation

Email Marketing

A/B Testing
Artificial Intelligence
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Mailing List Management
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation

Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications

Personalization

A/B Testing
Account Based Marketing
Campaign Segmentation
Content Analytics

Sales Engagement

CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Templates

Sales Force Automation

Campaign Management
Channel Management
Contact Management
Customer Database
Email Marketing
Lead Management
Opportunity Management
Performance Metrics
Referral Tracking

Sales Intelligence

CRM Integration
Data Import/Export
Email Integration
Lead Scoring
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics

Social Media Management

Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics

Social Media Marketing

Analytics
Contact Management
Content Management
Multi-Account Management
Post Scheduling

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