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What is ad:personam?

Ad:personam is an innovative self-serve demand-side platform (DSP) that utilizes the Xandr Microsoft DSP API, catering specifically to the programmatic marketing needs of small enterprises, startups, and agencies. By removing financial obstacles, it empowers a wider audience to engage with programmatic advertising solutions. The platform provides diverse purchasing options, such as Contextual Targeting and Audience Target Groups, and includes features for Connected TV, Video & Audio Campaigns, as well as Retargeting. Additionally, it supports various ad formats, such as GIF, JPEG, PNG, HTML5, and audio and video files. The integration with Google Looker offers real-time dashboards for performance tracking and reporting, while the Smart Templates feature facilitates quick campaign setups. Moreover, built-in tools for fraud detection and site whitelisting/blocklisting enhance the integrity of ad interactions. With access to an extensive range of global data and inventory providers, including video, audio, and CTV, Ad:personam creates opportunities for reaching premium audiences across various platforms. This comprehensive approach ensures that even the smallest businesses can effectively navigate the complexities of digital advertising.

What is Advangelists?

Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.

Media

Media

Integrations Supported

ChatGPT
Google Cloud BigQuery
Looker
Xandr

Integrations Supported

Lotame
PlaceIQ
Sizmek Ad Suite
The Trade Desk

API Availability

API Availability

Pricing Information

€149/month
Try ad:personam's Self Serve Programmatic Advertising DSP for free and gain access to a range of features. With no expiration date on our free plan, take the time to explore and get comfortable with our platform. When you're ready to launch your campaigns, simply upgrade to one of our plans to go live with your advertising. No minimum Self Serve DSP
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Online Training

Company Facts

Organization Name

ad:personam

Date Founded

2021

Company Location

Germany

Company Website

www.adpersonam.io

Company Facts

Organization Name

Advangelists

Date Founded

2016

Company Location

United States

Company Website

advangelists.com

Categories and Features

Categories and Features

Ad Fraud Detection

Not specified

Ad Server

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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