&facts vs. NielsenIQ Consumer Insights

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

D&B Hoovers accelerates the journey from prospecting to establishing profitable client relationships more efficiently. By identifying crucial prospects and potential areas for growth, it serves as a powerful sales acceleration tool that leverages data and analytics. B2B sales professionals can engage with clients swiftly, enhancing their business development efforts. With access to comprehensive intelligence across more than 120 million business records, users gain valuable insights that empower their marketing and sales strategies. The platform features an intuitive interface alongside automated workflows, including alerts, triggers, and smart lists, which simplify the user experience. Furthermore, D&B Hoovers merges Dun & Bradstreet's extensive commercial database with advanced analytics to deliver a robust sales intelligence solution. This service also offers versatile search and list-building capabilities, real-time alerts, in-depth company profiles, and insightful research reports to support informed decision-making in the sales process. Overall, D&B Hoovers positions your organization for success by enhancing the efficiency and effectiveness of your sales efforts.

Semrush One is a unified digital marketing and AI visibility platform designed to help brands win across every search surface. It brings together SEO, content, traffic analysis, advertising, social media, local optimization, and AI search insights into one ecosystem. The platform supports visibility tracking across Google and leading AI engines such as ChatGPT, Perplexity, and Gemini. Semrush One leverages one of the largest AI-powered marketing databases in the world, including billions of keywords and trillions of backlinks. Marketers can measure brand discovery, trust, and performance wherever audiences search for information. AI visibility and sentiment tools help brands understand how they are perceived in generative search results. Advanced analytics connect performance data to revenue, ROI, and business outcomes. Enterprise features allow large teams to automate workflows and scale globally. Competitive intelligence tools reveal market share, gaps, and emerging opportunities. Local and social toolkits support consistent brand presence across channels. Advertising and AI PR features strengthen reach and authority. Semrush One empowers brands to move faster, make smarter decisions, and stay ahead in a rapidly evolving search landscape.

Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.

Globally, businesses incur significant financial losses each year as a result of lengthy wait times. When customers experience inefficiencies in queue management, they are less inclined to stay loyal or recommend the establishment to others. It's vital to assess how different departments and locations perform, keeping a close eye on wait times and the number of customers in line. Equip your team with the necessary tools to enhance customer service, while also recognizing their accomplishments and pinpointing opportunities for improvement. Performance metrics can be easily tracked and disseminated, with service reports serving as an effective means to analyze key performance indicators and gauge the success of your service approach. Offering a virtual waiting list through customers' phones can significantly reduce physical line-ups, allowing them to wait comfortably in their vehicles, at home, or even outdoors. Keeping customers informed with real-time updates about their wait status and other relevant information is essential. Additionally, fostering communication with customers to gather their feedback can provide valuable insights for ongoing enhancements. By addressing these aspects, you can create a more efficient and satisfying experience for your clientele.

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.

Revolutionizing the recruitment landscape, our AI-driven platform employs simulations to showcase candidates' abilities in realistic scenarios prior to their hiring. By eliminating the reliance on artificial intelligence-generated resumes and rehearsed answers, our solution enables businesses to accurately assess genuine skills in action. Prominent organizations such as Bloomberg and McKinsey leverage our targeted job simulations and skill evaluations, achieving a remarkable 50% reduction in screening time while enhancing the quality of their hires. Key Features: - Realistic job simulations that reflect actual job scenarios - AI-enabled verification of both technical and interpersonal skills - Automated processes for early identification of top talent - Effortless integration with applicant tracking systems - Interview guides tailored to performance metrics - Comprehensive insights and analytics on candidates - An impartial evaluation method that minimizes bias The outcomes are impressive, with a 74% decrease in hiring expenses, a 50% acceleration in the recruitment timeline, and a tenfold increase in the rate of candidate conversions, demonstrating the effectiveness of our approach.

An all-in-one platform designed for managing omni-channel experiences goes beyond simple surveys. Elevate your experience management initiatives with this comprehensive solution that integrates all touchpoints into a seamless omni-channel approach, consolidating data for efficient analysis. You can create tailored email surveys that not only increase open rates but also allow customization of the subject line, body text, and sender email address. Enhance your branding by white-labeling your emails for a consistent look and feel. To gather feedback effortlessly, distribute a scannable QR code that respondents can easily access to participate in your survey. Generate several distinct survey links to facilitate sharing, which can be monitored to assess their performance effectively. With the option to white-label your surveys using a custom domain, your brand identity remains intact throughout the survey process. Additionally, you can engage customers directly by embedding surveys on your website, whether as a popup card, chatbot, or inline element. Our mobile SDK further simplifies the process, enabling you to quickly design surveys and gather valuable insights on the go. This flexibility ensures you can adapt your approach based on various customer interactions and preferences.

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

The MikMak’s Where to Buy Shoppable Solutions enables multichannel brands worldwide, across categories including CPG, Grocery, Alcohol, Beauty, Personal Care, Pet Care, Home Care, Consumer Electronics, Home Appliances, Toys, and more, to increase sales and market share while driving profitability and reducing costs. Operating in over 100 countries with 8,000+ media and retailer partners worldwide, MikMak provides brand, retailer, and consumer insights to guide decision-making and drive measurable business results.