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What is bethebrand?

Consistent marketing success is deeply rooted in effective management practices within the marketing realm. bethebrand stands out as the leading solution for brand and marketing workflow, archiving, and compliance, catering to numerous brands across the UK and worldwide. It provides instant and straightforward access to crucial brand assets, marketing materials, and an extensive historical record of marketing efforts. By improving existing workflows, the platform seeks to enhance overall marketing efficiency. Additionally, it integrates strong compliance features that support sound corporate governance. Our primary objective is to deliver outstanding customer results. Since its establishment in 2001, bethebrand has been at the forefront of transforming Digital Asset Management (DAM) systems, enabling the seamless storage, creation, approval, and dissemination of marketing campaigns and essential assets. With a user base exceeding 20,000 marketing professionals, bethebrand oversees more than 250,000 workflows. Many prominent brands across diverse sectors count on bethebrand, solidifying its role as a reliable ally in their marketing efforts. The platform's proven effectiveness and flexibility have made it an indispensable tool for contemporary marketing strategies, ensuring that brands can navigate the complexities of the market with confidence.

What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform designed to help modern marketing teams manage strategy, execution, collaboration, and performance measurement in one place. It combines multiple marketing functions—email marketing, social media management, marketing automation, webinars, surveys, events, website optimization, and analytics—into a single, integrated workspace. One of the platform’s core strengths is its ability to provide a consolidated view of marketing performance. With real-time dashboards, teams can track campaign metrics, budgets, expenses, and overall ROI across channels without switching between tools. This unified reporting helps marketing leaders understand what is working, optimize spend, and demonstrate impact more effectively. Zoho Marketing Plus also emphasizes team collaboration and operational control. Marketing teams can manage multiple brands, assign roles and permissions, plan campaigns using project management tools, and track execution using tasks, Kanban boards, and timelines. A centralized asset library ensures that brand materials, creatives, and documents remain organized and accessible. The platform includes contact management and automation capabilities that allow teams to deliver personalized, consistent experiences across customer touchpoints. Ready-made workflows and journey templates help automate repetitive tasks and scale engagement efforts efficiently. Overall, Zoho Marketing Plus is well suited for growing teams and organizations looking to streamline their marketing stack, improve cross-team collaboration, and gain clearer visibility into marketing performance across channels.

Media

Media

Integrations Supported

Red Marker
Zoho Marketing Automation

Integrations Supported

Red Marker
Zoho Marketing Automation

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

be the brand experience

Company Location

United Kingdom

Company Website

www.bethebrand.com/Home/

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingplus/

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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