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What is campaignViz?

Enhance the efficiency of audience segmentation, campaign development, and offer management by utilizing user-friendly workflows and pre-designed templates. Leverage detailed reports and dashboards to analyze and identify the perfect audience for your marketing efforts by reviewing a variety of profile attributes. Integrate player insights with campaign performance data to elevate your marketing strategies from the initial evaluation stage through to execution. Manage monthly campaigns effectively and facilitate the transfer of offer information into your offer management system using either push or pull techniques. Execute multiple innovative campaigns each month aimed at different segments, while actively tracking real-time campaign performance to promptly rectify any initiatives that are not meeting expectations with an array of eye-catching graphics and ready-made reports. Assess the redemption rates of offers based on campaign, segment, and individual player, while benefiting from adaptable and efficient approaches to target audience segmentation and analysis of their behaviors using the most relevant metrics. This structured methodology not only enhances your marketing framework but also equips you with the ability to swiftly respond to evolving market dynamics, ensuring your strategies remain effective and impactful. By continually refining your approach, you can stay ahead of trends and maximize your outreach potential.

What is Product Metrics?

Product Metrics is a cutting-edge platform optimized with AI capabilities, specifically tailored for Google Shopping and Performance Max campaigns, targeting e-commerce brands and performance marketing teams that manage advertising efforts at the individual product level. In contrast to traditional shopping campaigns that typically allocate budgets at the campaign or ad group level, profitability is actually determined at the product level, which often leads advertisers to mistakenly invest large portions of their budgets in items that yield little to no return. Industry studies have shown that a notable 30–40% of spending in Shopping campaigns ends up on underperforming products, largely due to the lack of effective tools that assist advertisers in segmenting and prioritizing their offerings based on true performance metrics and overall business significance. At the heart of the platform's capabilities is the Labelizer, a sophisticated segmentation tool that works in harmony with Google Ads and first-party data sources. By leveraging AI-driven insights, it thoroughly evaluates each product and classifies them into one of five unique performance categories, which equips advertisers to make better-informed decisions about their budget distribution. This forward-thinking strategy not only boosts operational efficiency but also significantly enhances return on investment for e-commerce companies, ultimately leading to more sustainable growth in a competitive marketplace. Furthermore, embracing such innovative technologies positions brands to adapt rapidly to market changes and consumer demands.

Media

Media

No images available

Integrations Supported

Google Shopping

Integrations Supported

Google Shopping

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$10/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VizExplorer

Company Location

United States

Company Website

www.vizexplorer.com/solutions/marketing-intelligence-and-automation

Company Facts

Organization Name

Product Metrics

Date Founded

2021

Company Website

www.productmetrics.io

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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