CUX vs. Amplitude

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What is CUX?

CUX is a digital experience analytics and behavioral intelligence platform that helps organizations understand user interactions, identify conversion barriers, and improve the performance of websites and native mobile applications. The software combines quantitative analytics with qualitative behavioral information to explain where users encounter difficulties and why they abandon important workflows. Its Goal-Oriented Analytics methodology organizes user behavior around defined business objectives, conversion funnels, and customer journey stages. Automatic event capture records clicks, scrolling activity, gestures, and other interactions without requiring manual configuration of every event. Session recordings and heatmaps enable teams to examine user behavior, investigate confusing interfaces, and identify obstacles affecting engagement and conversions. Proprietary Experience Metrics automatically detect frustration signals such as rage clicks, chaotic mouse movements, and ineffective interactions to highlight experiences that require attention. Conversion Waterfalls connect funnel performance with relevant user sessions and behavioral evidence, helping teams determine which problems have the greatest impact on business outcomes. Mobile analytics capabilities include session replay, touch interaction mapping, behavioral recognition, and user flow visualization for iOS, Android, React Native, and Flutter applications. Cross-platform tracking uses a Universal User ID to connect website and mobile application visits, providing a more complete understanding of customer journeys across devices. The platform includes AI-assisted behavioral analysis and access to dedicated Digital Experience Analysts who review findings, identify usability barriers, and deliver prioritized recommendations for improving digital experiences.

What is Amplitude?

Amplitude is a comprehensive digital analytics and AI-powered product intelligence platform designed to help organizations better understand customer behavior, optimize digital experiences, and accelerate product growth. The platform unifies product analytics, marketing analytics, web analytics, session replay, heatmaps, feature experimentation, feature management, guides, surveys, and data governance into a single ecosystem. Its expanding AI capabilities include AI Agents that continuously monitor product performance, AI Feedback that transforms customer comments into actionable insights, AI Assistant for product support, Amplitude MCP for conversational analytics inside AI tools, and Agent Analytics for measuring the effectiveness of AI agents. Instead of manually building dashboards, users can ask natural-language questions about user behavior, conversion funnels, product adoption, or customer friction and receive immediate answers powered by live product data. Amplitude integrates with popular development environments and AI assistants such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, Codex, and other MCP-compatible tools, allowing teams to work directly from their preferred environments. The platform also enables businesses to run A/B tests, personalize experiences, deploy feature flags, collect customer feedback, and measure the business impact of every experiment or product release. Product teams can uncover user journeys, identify retention opportunities, and prioritize development using behavioral analytics, while marketing teams optimize acquisition, engagement, and monetization through unified customer insights. Engineering teams benefit from trusted event data, governance controls, and secure integrations that support faster releases and more reliable experimentation. Enterprise-grade data governance, privacy protections, integrations, and security capabilities ensure that organizations can confidently scale analytics across global teams.

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Integrations Supported

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Integrations Supported

BigPicture

ClosedLoop AI

Convert Experiences

DataUnlocker

Desktop.com

Grok Bot

Honeycommb

Indent

Lantern

Linkrunner

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API Availability

Has API

Pricing Information

€79 per month

CUX offers 2 pricing models: Business (starting at €79/month) and Enterprise (with custom quote).

CUX offers also a free trial – no expiration date and no credit card required.

Free Trial Offered?