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What is data.ai Ascend?

Gain a thorough understanding of advertising spending and user acquisition strategies. Are you weary of sifting through countless spreadsheets for hours on end? Utilize a unified data source for aggregation, normalization, and automated reporting to improve your advertising analytics and boost revenue generation tactics. With a single API call, you can amalgamate data from over 400 sources related to advertising, mediation, attribution, and data clouds. Explore stacked or percentage chart views, and customize topline headers for quick insights that matter. Benefit from structured and standardized advertising data through intuitive ETL software, enabling bulk dimension modifications or the development of personalized rules. Leverage data transformations such as sum, average, and percentage change to identify growth opportunities or areas that may require divestment. Tailor the data ingestion procedure, revenue analysis, and API integration to meet your unique demands, ensuring your analytics are both efficient and productive. Moreover, this streamlined method not only conserves precious time and resources but also amplifies the effectiveness of your advertising campaigns. By simplifying these processes, you can focus more on strategy and less on data management.

What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

Media

Media

Integrations Supported

AdClarity
Admetricks
Eyeota
OwlProxy
Supermetrics

Integrations Supported

AdClarity
Admetricks
Eyeota
OwlProxy
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

$200.00/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

data.ai

Date Founded

2010

Company Location

United States

Company Website

www.data.ai/en/product/ascend

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

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