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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is AdSupply?

AdSupply is at the forefront of cutting-edge advertising technology, holding patents for ad formats that are designed to create significant engagement and visibility for brands, agencies, and publishers focused on improving their return on investment. Our core mission revolves around enabling advertisers and publishers to maximize their monetization potential. We accomplish this by creating powerful ad delivery solutions that leverage human-initiated ads, which not only open new streams of revenue but also enhance existing ones, all while guaranteeing an outstanding user experience that achieves exceptional metrics for viewability and engagement recognized across the industry. Our diverse range of global clients enjoys striking digital ad formats, including Before You Go™, an immersive full-page ad experience; Floating Banner™, a dynamic banner that remains in view as users browse; and the Scroller™, a premium ad format that activates with user interaction while maintaining visibility. AdSupply’s sophisticated, patented ad-serving technology is seamlessly integrated into more than 1,500 publisher websites, ensuring broad accessibility and effectiveness in their digital advertising strategies. By adopting this holistic approach, AdSupply continuously sets new benchmarks in the advertising technology sector, empowering both advertisers and publishers to succeed in an increasingly competitive landscape. Furthermore, our commitment to innovation positions us as a leader in the industry, fostering a collaborative environment where creativity and technology converge.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

Oracle Moat

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

AdSupply

Date Founded

2011

Company Location

United States

Company Website

www.adsupply.com

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Networks

Not specified

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