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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Ezoic?

Ezoic provides digital publishers with tools to automate and enhance their advertising strategies and website designs. By utilizing Ezoic, publishers can effectively track their site's performance and seize opportunities for boosting both traffic and revenue. With the power of genuine artificial intelligence, Ezoic enables publishers to gather and automate valuable data that contributes to enhancing user experience, search engine optimization, site loading speeds, revenue generation, and the overall effectiveness of their websites. This innovative approach allows for continuous improvement and adaptation in a rapidly changing digital landscape.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

Flickify
Humix
NicheIQ
Writio

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Ezoic

Company Location

United States

Company Website

www.ezoic.com

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Rich Media Ad Serving
Video Ad Serving

Machine Learning

Not specified

Website Optimization Tools

Performance Metrics

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