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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Imprint?

Moonstruck Software builds specialized business intelligence solutions for the publishing sector. Our flagship desktop engine, Imprint, delivers 100% offline royalty accounting and consolidated analytics specifically for boutique presses and independent authors. Running natively on macOS and Windows, Imprint eliminates the friction of scattered spreadsheets. It directly ingests and merges sales metrics from 11 international storefronts—such as Amazon KDP, IngramSpark, ACX, and Draft2Digital—into one centralized workspace. Key Capabilities: Unified BI Analytics: Evaluate multi-channel sales performance side-by-side, track extensive 10-year+ historical backlist trajectories, and monitor overall catalog profitability from a single interface. Absolute Data Sovereignty: Your complete financial records and sales archives remain strictly on your local machine with zero cloud storage risks. Exact FX Reconciliation: Parses raw Amazon Payments files to calculate highly accurate exchange rates for multi-currency splits. Streamlined Distributions: Dispatch automated author statement PDFs via batch emailing and export native PayPal Mass Payment files for instant global payouts.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

ACX
PublishDrive
Spotify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$149 plus optional $29 p/a sub
Imprint has three pricing tiers.
Imprint Basic is free to use
Imprint Core is $149 with an optional $29 support and update cost after the first year
Imprint Core VIP is $399 with lifetime support and mapping updates
Free Version

Supported Platforms

SaaS

Supported Platforms

Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Moonstruck Software

Date Founded

2021

Company Website

www.moonstrucksoftware.com

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Publishing and Subscriptions

Books
Campaign Management

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