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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Raptive?

CafeMedia and AdThrive have come together to create Raptive, an innovative firm focused on elevating creators into powerful global brands and sustainable businesses. Since the dawn of blogging, we have been unwavering supporters and champions for all creators, ensuring their voices are heard in every important industry discussion. The landscape of media is increasingly driven by creators, and in unity, we hold the potential to influence that landscape significantly. As your dedicated strategic partner, we work hand-in-hand with you, offering expert insights, cutting-edge strategies, thorough ad management, tailored technology solutions, and exciting opportunities that touch every aspect of your enterprise. Regardless of whether you manage your advertising efforts internally or rely on a third-party service, our wealth of expertise is here to help you maximize your earnings, cut down on costs, and streamline your operations. Step into a realm of growth today and in the future, leveraging our unmatched expertise, exploring new revenue streams, and benefiting from advanced technology. Connect with broader audiences and foster their loyalty, all while sharing your content confidently. By monetizing your passion, you can reach new levels of success through our top-tier ad management solutions. Together, we can turn your aspirations into reality and elevate your brand to unprecedented heights, propelling you toward a brighter future.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

Admiral
Confiant
Mediavine
Playwire

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Raptive

Company Location

United States

Company Website

raptive.com

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Management

Not specified

Advertising

Not specified

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