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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Actinic?

Actinic is a cloud-based eCommerce platform specifically designed for small to medium-sized businesses. It empowers users to create and manage their own online retail sites, offering features such as SMS and email marketing, pre-made templates, order and inventory synchronization, and a flexible shopping cart among various other tools. With Actinic’s user-friendly drag-and-drop interface, users can easily customize their online stores to reflect their brand. Furthermore, Actinic supports the management of multiple sales channels from a single admin dashboard, which includes integration with platforms like eBay, Amazon, social media networks, and price comparison websites. The extensive functionalities provided by Actinic position it as a practical solution for entrepreneurs aiming to boost their digital footprint. Through these features, users can efficiently optimize their business processes while expanding their reach to a broader customer base. Overall, Actinic stands out as a valuable resource for those looking to thrive in the competitive world of online retail.

Media

Media

Integrations Supported

eBay
AdRoll
Amazon
Awin
Bing
Claude
Criteo
Facebook
Fetchify
Gemini
Google Analytics
Kelkoo Group
Magento
Meta Ads
OpenCart
Reddit
Squarespace
TikTok
WooCommerce
osCommerce

Integrations Supported

eBay
AdRoll
Amazon
Awin
Bing
Claude
Criteo
Facebook
Fetchify
Gemini
Google Analytics
Kelkoo Group
Magento
Meta Ads
OpenCart
Reddit
Squarespace
TikTok
WooCommerce
osCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

$39.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Actinic

Date Founded

2001

Company Location

United Kingdom

Company Website

www.actinic.co.uk

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

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