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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Datafeed Manager?

Datafeed Manager is a free-to-use tool that allows e-commerce businesses to create and manage product feeds, enabling the dissemination of accurate and up-to-date product information across multiple marketing and shopping platforms. This platform supports an unlimited number of products and feeds, allowing both small and large retailers to manage their entire feed ecosystem without any licensing costs or usage constraints. Featuring an intuitive visual editor, the tool simplifies the mapping and transformation of product fields, creation of custom attributes, and implementation of filters. Users can import data from various formats like CSV, XML, and JSON, and export feeds to channels such as Google Shopping, Facebook, Bing, TikTok, and Pinterest. The automatic scheduling function helps keep feeds updated, while the built-in error reporting system notifies users of any issues, enhancing the efficiency of monitoring and maintenance tasks. Furthermore, Datafeed Manager supports multi-user access with customizable role-based permissions, which is particularly beneficial for teams or agencies managing product catalogs for multiple clients. This flexibility not only fosters collaboration among team members but also streamlines the workflow for handling large-scale product inventories, ultimately leading to improved operational efficiency. Additionally, the tool's comprehensive features make it an invaluable resource for any e-commerce business aiming to optimize its product feed management.

Media

Media

No images available

Integrations Supported

BigCommerce
Bing
ChatGPT
Criteo
Facebook Ads
Fruugo
Gemini
Google Merchant Center
Instagram
Instagram Ads
Magento
OpenCart
PrestaShop
Reddit
Snapchat
Squarespace
TikTok
Tradedoubler
eBay
osCommerce

Integrations Supported

BigCommerce
Bing
ChatGPT
Criteo
Facebook Ads
Fruugo
Gemini
Google Merchant Center
Instagram
Instagram Ads
Magento
OpenCart
PrestaShop
Reddit
Snapchat
Squarespace
TikTok
Tradedoubler
eBay
osCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

$0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Coosti

Date Founded

2025

Company Location

Denmark

Company Website

coosti.com/datafeed-manager

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

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