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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Dataiads?

We provide a thorough solution for creating, refining, and deploying impactful landing experiences that effectively convert PLA visitors into paying customers, no matter the channel or device they are using. Our platform is capable of managing a wide array of product feeds, including those from Google Merchant Center, catering to the varied requirements of numerous brands across different countries. We guarantee that product feeds are continuously updated in real-time, ensuring the information displayed is always the latest from your website. Engineered for effortless functionality, our SaaS technology operates autonomously, enabling marketing teams to leverage its capabilities without any need for technical know-how. In addition, we tailor our algorithms for similar products to meet the unique needs of your industry and diverse product categories. This integrated service is committed to enhancing customer conversion rates through tailored landing experiences in any setting. By focusing on user engagement and adaptability, we aim to maximize the effectiveness of your marketing efforts.

Media

Media

Integrations Supported

Criteo
Google Merchant Center
Google Shopping
Pinterest
TikTok
AdRoll
Google Ads
Google Analytics
Google Drive
Google Search Ads 360
Grok
Kelkoo Group
Magento
Meta Ads
Meta Business Suite
OpenCart
PrestaShop
Squarespace
WooCommerce
eBay

Integrations Supported

Criteo
Google Merchant Center
Google Shopping
Pinterest
TikTok
AdRoll
Google Ads
Google Analytics
Google Drive
Google Search Ads 360
Grok
Kelkoo Group
Magento
Meta Ads
Meta Business Suite
OpenCart
PrestaShop
Squarespace
WooCommerce
eBay

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Dataiads

Date Founded

2021

Company Location

France

Company Website

en.dataiads.io

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

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