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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Icecat PIM?

Icecat PIM is a robust Product Information Management Platform designed to help businesses consolidate and enhance their product data while ensuring its efficient distribution. Serving as the definitive source for product specifications, images, and marketing materials, it allows companies to elevate the quality and attractiveness of their offerings by incorporating comprehensive descriptions, translations, and multimedia elements. By automating the processes of data import, enrichment, and export, Icecat PIM not only saves time but also optimizes operational efficiency. The platform boasts seamless integration with major marketplaces and e-commerce platforms, including Shopify, Magento, WooCommerce, and Amazon, thereby guaranteeing consistent and current product information across various customer touchpoints. This consistency significantly enriches the customer experience, ultimately driving increased revenue for businesses. As an official PIM Integration Partner for Icecat, this platform provides a customized solution specifically tailored for retailers, ensuring they have all the necessary tools to succeed in a competitive market.

Media

Media

Integrations Supported

Amazon
Magento
PrestaShop
Shopify
WooCommerce
CJ Affiliate
Claude
Claude Duet
Fruugo
Gemini
Google Ads
Google Shopping
Grok
Instagram
OpenCart
Pinterest
Rakuten
Salesforce Agentforce Commerce
Snapchat
osCommerce

Integrations Supported

Amazon
Magento
PrestaShop
Shopify
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Trial Offered?

Pricing Information

€1500 euro per year
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Icecat

Date Founded

1998

Company Location

Netherlands

Company Website

icecat.com/pim/

Categories and Features

AI Content Generators

Not specified

Catalog Management

Content Management
Custom Product Attributes
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Marketplace Integration
Social Commerce

Product Data Management

Product Analytics
Testing Management
Version Control

Categories and Features

PIM

Data Modeling
Data Quality Control
Digital Asset Management
Documentation Management
Version Control

Product Data Management

Document Management
Version Control

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