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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Icecat PIM?

Icecat PIM is a robust Product Information Management Platform designed to help businesses consolidate and enhance their product data while ensuring its efficient distribution. Serving as the definitive source for product specifications, images, and marketing materials, it allows companies to elevate the quality and attractiveness of their offerings by incorporating comprehensive descriptions, translations, and multimedia elements. By automating the processes of data import, enrichment, and export, Icecat PIM not only saves time but also optimizes operational efficiency. The platform boasts seamless integration with major marketplaces and e-commerce platforms, including Shopify, Magento, WooCommerce, and Amazon, thereby guaranteeing consistent and current product information across various customer touchpoints. This consistency significantly enriches the customer experience, ultimately driving increased revenue for businesses. As an official PIM Integration Partner for Icecat, this platform provides a customized solution specifically tailored for retailers, ensuring they have all the necessary tools to succeed in a competitive market.

Media

Media

Integrations Supported

Amazon
Magento
PrestaShop
Shopify
WooCommerce
Claude
Criteo
Facebook Ads
Fruugo
Google Merchant Center
Google Search Ads 360
Icecat
Odoo
OpenCart
Pinterest
Rakuten
Salesforce
Snapchat
Wix
osCommerce

Integrations Supported

Amazon
Magento
PrestaShop
Shopify
WooCommerce
Claude
Criteo
Facebook Ads
Fruugo
Google Merchant Center
Google Search Ads 360
Icecat
Odoo
OpenCart
Pinterest
Rakuten
Salesforce
Snapchat
Wix
osCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

€1500 euro per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Icecat

Date Founded

1998

Company Location

Netherlands

Company Website

icecat.com/pim/

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

PIM

Content Syndication
Data Modeling
Data Quality Control
Digital Asset Management
Documentation Management
Master Record Management
Version Control

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

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