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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Onison PIM?

To enhance both efficiency and consistency in the supply chain management interfaces for products and marketing, leveraging Product Information Management (PIM) or Master Data Management (MDM) serves as a vital link between these two areas. The lifecycle of product data initiates at sourcing and extends through the multi-channel selling journey. Rapid time-to-market is crucial, and Onison aids in achieving this goal by optimizing processes from the initial sourcing phase to content enhancement and subsequent distribution across multiple channels. With Onison's capabilities, businesses can effortlessly syndicate to a variety of channels or concentrate on specific target markets. This functionality not only hastens the introduction of new products but also allows for immediate updates as needed. For a successful multi-channel approach, it is imperative to unify all product and marketing master data on a single, flexible platform that can adapt to changing requirements. In addition, the integrated module within the ImageDirector Media Asset Management System excels at managing raw SKUs, supplier identifiers, internal article numbers, and other vital data components, ensuring a thorough and cohesive strategy for data management. This comprehensive approach to information handling significantly boosts operational efficiency while fostering data-driven decision-making throughout the organization. Ultimately, a consolidated and well-managed data framework empowers businesses to respond swiftly to market dynamics and customer demands.

Media

Media

Integrations Supported

AdRoll
BigCommerce
CJ Affiliate
Claude
Facebook
Fruugo
Google Ads
Google Analytics
Google Search Ads 360
Instagram
Instagram Ads
Pinterest
PrestaShop
Rakuten
Reddit
Salesforce Agentforce Commerce
Snapchat
Squarespace
eBay
osCommerce

Integrations Supported

AdRoll
BigCommerce
CJ Affiliate
Claude
Facebook
Fruugo
Google Ads
Google Analytics
Google Search Ads 360
Instagram
Instagram Ads
Pinterest
PrestaShop
Rakuten
Reddit
Salesforce Agentforce Commerce
Snapchat
Squarespace
eBay
osCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

$29.90 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Onison

Date Founded

2000

Company Location

Switzerland

Company Website

www.onison.com/PIM/241

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

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