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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is Rithum?

Rithum stands out as a powerful ecommerce platform that seamlessly integrates commerce, marketing, delivery, and discovery solutions specifically designed for brands, retailers, and suppliers. By combining the capabilities of CommerceHub and ChannelAdvisor, Rithum empowers businesses to swiftly establish and grow their operations through diverse partnership models such as dropshipping, private marketplaces, and first-party channels. Its advanced marketing tools allow users to build a formidable online presence across numerous channels, utilizing services like retail media, paid search, and product feed management to enhance their advertising strategies for future success. Additionally, Rithum's delivery solutions automate essential processes, optimizing fulfillment and reducing shipping costs to boost customer satisfaction. The platform also leverages AI through its discovery tools to identify profitable suppliers and products, facilitating the expansion of marketplace and retail channels. This holistic approach not only equips businesses to adapt but also positions them to excel in an increasingly dynamic ecommerce environment. Ultimately, Rithum's comprehensive suite of services ensures that clients are well-prepared to meet the challenges and opportunities of the digital marketplace.

Media

Media

Integrations Supported

AdRoll
Amazon
BigCommerce
CJ Affiliate
ChannelAdvisor
ChatGPT
Google Analytics
Google Search Ads 360
Google Shopping
Grok
Instagram
Instagram Ads
Meta Ads
Pinterest
Rakuten
Supaboard
TikTok
eBay
osCommerce

Integrations Supported

AdRoll
Amazon
BigCommerce
CJ Affiliate
ChannelAdvisor
ChatGPT
Google Analytics
Google Search Ads 360
Google Shopping
Grok
Instagram
Instagram Ads
Meta Ads
Pinterest
Rakuten
Supaboard
TikTok
eBay
osCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Rithum

Date Founded

1997

Company Location

United States

Company Website

www.rithum.com

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

Dropshipping

Analytics / Reporting
Customer Service Management
Order Management
Price Optimization
Product Information Management (PIM)
Shipment Tracking
Sourcing Management
Supplier Management
eCommerce Integration

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Marketplace

Catalog Management
Category Management
Fee / Commission Management
Order Management
Payment Processing
Promotions Management
Returns Management
SEO Management
Shopping Cart
Vendor Portal

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