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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is SKULaunch?

SKULaunch is an advanced AI-driven platform that helps retailers and distributors streamline the process of onboarding, enriching, and validating supplier product data. With the ability to handle messy and unstructured data, SKULaunch automatically transforms it into clean, structured, and enriched content that meets industry standards. Its automated data enrichment system ensures that businesses can maintain high-quality product information without the manual effort, allowing for faster time-to-market. The platform is designed to support seamless integrations with existing systems like PIM, ERP, and eCommerce platforms, giving businesses full control over where and how data is delivered. Suppliers benefit from easy-to-use, frictionless workflows that require no training, while businesses can onboard and validate large volumes of SKUs quickly. The SKUConcierge service provides managed data onboarding, making SKULaunch a comprehensive solution for small teams or large enterprises alike. With flexible pricing plans, SKULaunch is a scalable solution that can accommodate the needs of businesses of all sizes, offering everything from self-service solutions to fully managed services.

Media

Media

No images available

Integrations Supported

AdRoll
Amazon
Awin
Bing
CJ Affiliate
Fruugo
Gemini
Google Analytics
Google Search Ads 360
Google Shopping
Grok
Instagram
Kelkoo Group
OpenCart
Pinterest
PrestaShop
Shopify
Tradedoubler
WooCommerce
osCommerce

Integrations Supported

AdRoll
Amazon
Awin
Bing
CJ Affiliate
Fruugo
Gemini
Google Analytics
Google Search Ads 360
Google Shopping
Grok
Instagram
Kelkoo Group
OpenCart
Pinterest
PrestaShop
Shopify
Tradedoubler
WooCommerce
osCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

SKULaunch

Date Founded

2025

Company Location

United Kingdom

Company Website

skulaunch.com

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

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