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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is ShopWriter?

ShopWriter is a groundbreaking WooCommerce plugin that utilizes artificial intelligence to generate, edit, and translate product descriptions, completely removing the necessity for manual writing. This tool simplifies the enhancement of product pages and blog posts by providing SEO-optimized titles, detailed descriptions, FAQs, meta data, and image alt text in a single, user-friendly platform. Tailored for retailers with large inventories, ShopWriter integrates effortlessly with your WooCommerce product database, enabling bulk item selection, straightforward modification previews, and secure large-scale updates. Store owners and agencies alike can swiftly improve underdeveloped content, eliminate redundant supplier descriptions, and tailor catalogs for new markets in just a matter of minutes, rather than the weeks usually required. By delivering unique, search-engine-friendly content and streamlining an automated blogging process, ShopWriter allows WooCommerce stores to boost their organic traffic, improve search engine rankings, and drive sales, all while drastically reducing costs associated with copywriting and SEO. Additionally, its intuitive design guarantees that even users with limited technical expertise can fully leverage its powerful features, making it accessible to a wide range of retail professionals. Ultimately, ShopWriter revolutionizes the way retailers manage their online presence, fostering growth and efficiency in an increasingly competitive market.

Media

Media

No images available

Integrations Supported

WooCommerce
AdRoll
Amazon
Awin
Bing
CJ Affiliate
Criteo
Facebook Ads
Fruugo
Gemini
Google Analytics
Kelkoo Group
Magento
OnBuy
Pinterest
Rakuten
Salesforce Agentforce Commerce
Squarespace
Tradedoubler
WordPress

Integrations Supported

WooCommerce
AdRoll
Amazon
Awin
Bing
CJ Affiliate
Criteo
Facebook Ads
Fruugo
Gemini
Google Analytics
Kelkoo Group
Magento
OnBuy
Pinterest
Rakuten
Salesforce Agentforce Commerce
Squarespace
Tradedoubler
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Pricing Information

$29.99
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

Webshoptiger B.V.

Date Founded

2026

Company Location

The Netherlands

Company Website

shop-writer.com

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Categories and Features

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