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What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

What is StoreFeeder?

StoreFeeder helps growing UK ecommerce businesses manage orders, stock and despatch across all their sales channels from a single platform. Key capabilities: multichannel order management; inventory management with one stock pool synced across marketplaces, webstores, in-store EPOS and Amazon FBA; warehouse management with picking on PDAs, Android and iOS; listing tools; stock forecasting; and shipping through StoreFeeder's own direct Royal Mail integration and other carriers. All 72 integrations, including Amazon, eBay, Etsy, WooCommerce, Temu and Not On The High Street, are built in-house. StoreFeeder was founded in 2012, is based in Nottingham and is a Royal Mail company; its team also builds and runs Royal Mail Click & Drop. It suits sellers from around 30 orders a day and scales to 10,000+ orders a day. Pricing is based on annual turnover, and there is a 14-day free trial.

Media

Media

Integrations Supported

Amazon
Fruugo
OnBuy
eBay
BigCommerce
CJ Affiliate
ChatGPT
Claude for Legal
Criteo
Google Ads
Google Analytics
Grok
Kelkoo Group
Magento
OpenCart
Rakuten
Squarespace
WooCommerce
osCommerce

Integrations Supported

Amazon
Fruugo
OnBuy
eBay
Mirakl

API Availability

Has API

API Availability

Pricing Information

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Trial Offered?

Pricing Information

£350 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Company Facts

Organization Name

StoreFeeder

Date Founded

2012

Company Location

Nottingham, United Kingdom

Company Website

storefeeder.com

Categories and Features

AI Content Generators

Not specified

Catalog Management

Content Management
Custom Product Attributes
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Marketplace Integration
Social Commerce

Product Data Management

Product Analytics
Testing Management
Version Control

Categories and Features

Multi-Channel eCommerce

StoreFeeder is a UK-based multichannel eCommerce platform designed to integrate various marketplaces and online shops like Amazon, eBay, Etsy, WooCommerce, Temu, and Not On The High Street. It allows users to handle orders from all their sales channels in a centralized location, with inventory managed from a unified stock pool. The dispatch process is streamlined through StoreFeeder's direct link with Royal Mail and other shipping providers. Established in 2012 as a Royal Mail subsidiary, StoreFeeder caters to expanding businesses that typically receive around 30 orders daily.

Not specified

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