gen.video vs. Shoppable

Creator marketing delivers its biggest impact when it operates as a growth engine, not a series of one-off campaigns. Superfiliate gives brands one place to manage every creator relationship—from influencers and affiliates to ambassadors and paid partnerships—without juggling multiple platforms. With built-in creator discovery, automated workflows, unified reporting, and personalized experiences, brands can scale programs efficiently while understanding exactly what's driving revenue. Brands like Graza, Cymbiotika, Omnilux, and MUD\WTR use Superfiliate to turn creator activity into a predictable acquisition channel. High-performing creator content fuels paid media, successful partnerships are easy to expand, and every campaign contributes to long-term growth. By connecting directly with Meta, TikTok Shop, and YouTube, Superfiliate brings creator, content, and revenue data together in one place. Instead of piecing together performance across disconnected tools, brands gain the visibility they need to invest in the creators and content that generate the greatest business impact.

Extole is the enterprise offer management platform powering personalized incentive programs at scale for B2C brands. Highly configurable and AI-accessible, Extole is structured to fit seamlessly into every team’s agentic workflow. Marketers build intelligent offer programs that motivate action throughout the customer lifecycle; product teams embed them into digital experiences to maximize app growth; and developers extend them via APIs, SDKs, and partner integrations to enable customizability. Behind every offer, Extole combines real-time audience and event data with enterprise-grade infrastructure that ensures every reward is delivered securely, accurately, and reliably. Leading brands across retail, financial services, telecommunications, and home services trust Extole to power referral, loyalty, promotional, lifecycle, and reward-for-action programs. Build your next offer program with Extole.

Paladin Point of Sale is an all-in-one retail solution built to help independent businesses streamline operations and improve performance. It combines in-store POS, mobile selling, and a ready-to-launch online store, allowing retailers to sell wherever their customers are. Paladin is tailored for specialized industries including hardware, lumber, pharmacy, feed and seed, and general retail. The system integrates EDI with national and regional distributors, helping stores manage inventory accurately without overstocking. Built-in tools support multi-store management, inventory tracking, and daily operations with ease. Paladin also provides managed cybersecurity services to safeguard business systems and sensitive customer information. Its intuitive interface allows store owners to manage operations without advanced technical skills. Dedicated account managers guide businesses through installation and setup for a smooth launch. With USA-based 24/7 support, help is always available when issues arise. Paladin operates on flexible monthly agreements with no long-term contracts or hidden fees. For more than 45 years, Paladin has focused on empowering local communities by supporting local retailers. It is a trusted partner designed to help independent stores run better and grow sustainably.

Epicor Connected Process Control (CPC) enables manufacturers to digitize and standardize production processes through a flexible no-code/low-code manufacturing platform. Combining digital work instructions, operator guidance, process control, and real-time data collection, CPC helps teams improve execution, reduce errors, and maintain consistent production across assembly and manufacturing operations. With support for connected equipment and shop floor devices, manufacturers can capture production and quality data directly from operations while gaining greater visibility into performance, defects, rework, and process compliance. Product traceability capabilities provide a detailed history of each product's build and inspection record, supporting quality initiatives and continuous improvement efforts. CPC is well suited for manufacturers managing complex product variations, dynamically presenting operators with the appropriate instructions and process requirements for each build. By connecting people, processes, and production data within a single platform, manufacturers can improve quality, increase operational visibility, and drive more consistent outcomes across the shop floor. Available on-premises or in the cloud, CPC scales from individual production areas to enterprise-wide manufacturing environments.

Scotch serves as an all-encompassing operating system uniquely designed for liquor retailers, merging liquor-specific point of sale (POS), payment processing, back office operations, inventory oversight, ordering, receiving, analytics, and customer interaction tools into a unified platform. Unlike standard POS systems, Scotch caters to the distinct operational requirements of bottle shops, wine sellers, beer distributors, and liquor establishments by incorporating features such as case breaks, distributor invoice management, and the ability to handle thousands of SKUs from various suppliers. It ensures compliance with age verification, supports offline transactions, and offers real-time inventory monitoring. By optimizing transaction processes, this POS system empowers staff to finalize sales rapidly, enroll customers immediately, oversee rewards initiatives, manage split payments, secure transactions, and maintain a steady customer experience even during internet disruptions. Additionally, Scotch autonomously tracks parent-child inventory relationships, allowing retailers to sell any quantity—whether a single bottle, a six-pack, or multiple cases—while automatically updating related inventory types without requiring manual input or time-consuming end-of-day reconciliation. This streamlined approach significantly improves the shopping experience for retailers and customers, fostering better engagement and satisfaction. As a result, Scotch stands out in the market by not only enhancing operational efficiency but also contributing to a more enjoyable retail environment.

Vibe Retail is a retail-exclusive, cloud-based point-of-sale and commerce operations platform built for businesses that sell physical products across one or many locations. While most POS platforms spread their development across restaurants, services, and hospitality, Vibe Retail is engineered solely for retail, resulting in workflows and capabilities that reflect how retailers actually buy, move, sell, and track inventory. The platform acts as a centralized system of record for products, inventory, customers, staff, and suppliers, accessible through a mobile-friendly interface. Retailers can oversee inventory across stores and warehouses, manage product attributes and variations (such as size, color, and material), issue and receive purchase orders, track supplier deliveries, generate custom barcodes, and move stock between locations with real-time visibility. At checkout, Vibe Retail supports a broad range of retail payment methods, including credit and debit cards, cash, checks, gift cards, and EBT. It also accommodates retail-specific workflows such as layaway programs, serialized item tracking, delivery fulfillment, customer loyalty, and branded receipts, with the ability to print receipts directly from mobile devices on the sales floor. For retailers operating both online and in-store, Vibe Retail connects with ecommerce platforms like Shopify and WooCommerce, keeping inventory levels, orders, and customer data synchronized across channels. The system includes over 40 real-time analytical reports that provide insight into sales trends, inventory movement, store performance, and operational efficiency, alongside tools for managing promotions and discounts. By concentrating exclusively on retail and no other verticals, Vibe Retail delivers a focused POS and operations environment designed to help retailers reduce complexity, maintain data consistency, and scale with greater operational control.

One platform for affiliate, influencer, and referral programs. Plug in your billing, define how commissions work, and be live before the day ends. We connect directly to Stripe, Paddle, Chargebee, Recurly, and Braintree, so every billing event reaches your program as it happens. Each upgrade, downgrade, renewal, refund, and cancellation recalculates the commission behind it. Payouts never drift from revenue. For paying promoters, choose fully managed payouts or bulk transfers through PayPal and Wise. We collect W-9/W-8BEN forms before funds move and attach an invoice to every payout, so the paperwork side of the program largely runs itself. Promoters track links, coupon codes, and earnings from a dashboard under your brand. Behind it, you hold 18-point reporting, commission structures from flat fee to multi-tier, fraud detection, and broadcast email across your promoter base. Try it free for 14 days. No credit card required.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Bravo Store Systems — The All-in-One Firearms POS for Retail, Ranges, and eCommerce Bravo Store Systems provides a complete, audit-ready POS that unites firearm retail, range operations, compliance, and online sales in one platform. Trusted by more than 1,200+ FFLs nationwide, Bravo helps gun stores and ranges work faster, stay compliant, and grow across every channel. Unlike systems that piece together multiple vendors, Bravo’s connected design handles every aspect of operations—sales, transfers, ATF compliance, range scheduling, and eCommerce—with total accuracy and real-time visibility. Every 4473 is validated at entry, A&D bound book updates instantly, and audit exports are ready in clicks, keeping you inspection-ready 24/7. What sets Bravo apart: • Compliance Confidence: e4473 with digital retention to spec, automatic Form 3310.4 detection, and 8300 cash triggers built in. • Integrated eCommerce: Publish your inventory directly to UsedGuns.com and Guns.com with one click. Listings stay in sync automatically—prices, photos, serials, and availability—driving online visibility without sacrificing in-store traffic. • Distributor Integrations: RSR, Davidson’s, Lipsey’s, and Sports South catalogs tie directly into purchasing and replenishment. • Range Management: Handle waivers, lane assignments, memberships, and classes from one intuitive dashboard. • Operational ROI: Task Manager replaces report-chasing with role-based prompts, saving up to 15–20 hours per week. With Bravo, every transaction, form, and listing works together—no duplicate data entry, no bolt-ons, no lost hours. From the counter to the range to your online store, Bravo automates the complex so you can focus on customers, safety, and growth. Bravo Store Systems — Audit-Ready Firearms POS with Built-In eCommerce.

Ecwid by Lightspeed simplifies the process of incorporating an online store into any website or social media account. With a user base of hundreds of thousands of merchants across 175 countries, Ecwid provides all the necessary tools to connect with customers regardless of their location—be it in-person or via platforms like your website, Instagram, Facebook, Amazon, or Google Shopping. The platform offers a seamless point-of-sale system along with email marketing capabilities, enabling efficient management of marketing, sales, and inventory from virtually any location. Additionally, its dedicated mobile app ensures that business owners can stay connected and responsive to their customers at all times. This versatility makes Ecwid an invaluable asset for businesses looking to thrive in the digital marketplace.