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What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

What is MediaMath?

Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.

Media

Media

Integrations Supported

Integrations Supported

AUDIENCEX
Acxiom InfoBase
Acxiom Real Identity
Airtory
Celtra
Confiant
Criteo Commerce Grid
DV Publisher Suite
Kochava
Magellan AI
Octane11
PlaceIQ
Proximic by Comscore
Retargetly
Rivery
Sharethrough
Social Display
Spaceback
Telaria
UltraDDoS Protect

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Company Facts

Organization Name

Infillion

Date Founded

2007

Company Location

United States

Company Website

www.mediamath.com

Categories and Features

Ad Server

Not specified

Display Advertising

Not specified

Game Monetization

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

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