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What is iMotions?

iMotions stands out as the leading software for examining human behavior across various research settings. This versatile platform supports an array of lab research types, from behavioral science and usability testing to observational studies and human factors analysis. Users can seamlessly present stimuli through various mediums such as images, videos, websites, applications, games, and virtual reality experiences. The software allows for the integration and synchronization of numerous sensors, including eye trackers, facial expression analysis tools, and measurements of physiological responses like GSR, EEG, ECG, and EMG. It also features an accessible API for importing and exporting data from different sources, alongside a built-in survey tool that allows researchers to incorporate questions directly into their datasets. Both live and post-study markers enable effective behavioral coding and annotations, while the platform’s data visualization capabilities are enhanced by comprehensive editing and analysis options, including embedded R-scripting. Additionally, users can review recordings and replays of both the scene and the participant, making it easier to analyze interactions. With its intuitive point-and-click interface, designing a study has never been more straightforward.

What is Eyesee?

Eye tracking stands out as a unique approach in the realm of behavioral studies that captures eye movements and positions, effectively uncovering what captures consumers' attention or gets overlooked. Our remote eye tracking assessments drastically cut costs and time, enabling us to conduct research in over 40 countries globally. To gain a deeper understanding of international consumer behavior, it is vital to move past conventional lengthy surveys and focus groups. This innovative remote behavioral testing not only streamlines the research process but is also economically advantageous, facilitating broad-scale testing across different regions. By utilizing diverse methodologies, we guarantee enhanced predictability in our results. We excel in developing sophisticated shopping and digital environments that respond to the dynamic needs of consumers. As we progress, the retail landscape is on the brink of a significant social transformation. The proliferation of social media has become increasingly important for brands, given its widespread accessibility. Yet, navigating this fiercely competitive digital environment poses notable challenges, especially in breaking through the clutter and translating advertisements into tangible conversions. This shift in consumer engagement highlights the imperative for brands to continually refine and update their strategies. In light of these challenges, staying ahead requires innovative solutions and a proactive approach to market changes.

Media

Media

Integrations Supported

Affectiva

Integrations Supported

Hardis Group

API Availability

Has API

API Availability

Pricing Information

$2,900 per year

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

iMotions

Company Location

Denmark

Company Website

imotions.com/platform/

Company Facts

Organization Name

EyeSee

Date Founded

2012

Company Location

Belgium

Company Website

eyesee-research.com

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

Categories and Features

Emotion Recognition

Not specified

Eye Tracking

Not specified

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