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What is Simple Admation?
Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail.
The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries.
Admation manages the complete creative production process from structured brief to final approved asset in a single platform.
• Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project.
• Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs.
• Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle.
• Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off.
• Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards.
Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)
Integrations Supported
Jira
Lotus Notes to Office 365
Microsoft Excel
Microsoft Project
Microsoft Visio
Microsoft Word
SAP Access Control
API Availability
Has API
API Availability
Pricing Information
from 1990 €/per licence
https://www.microtool.de/en/products/in-step-blue/pricing/
Free Trial Offered?
Pricing Information
$50
Free Trial Offered?
Supported Platforms
Windows
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
microTOOL
Date Founded
1984
Company Location
Germany
Company Website
www.microtool.de/en/products/in-step-blue/
Company Facts
Organization Name
Simple
Date Founded
2007
Company Location
Australia
Company Website
www.simple.io/products/simple-admation
Categories and Features
Change Management
Approval Workflow
Change Planning
Compliance Management
Prioritization
Release Management
Task Management
Document Management
Access Controls
Archiving & Retention
Collaboration Tools
Compliance Tracking
Document Archiving
Document Assembly
Forms Management
Full Text Search
Version Control
Project Management
Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies
Requirements Management
Change Management
Collaboration
History Tracking
Prioritization
Reporting
Status Reporting
Status Tracking
Summary Reports
Task Management
To-Do List
Traceability
User Defined Attributes
Resource Management
Capacity Management
Resource Allocation
Utilization Management
Risk Management
Compliance Management
Dashboard
IT Risk Management
Operational Risk Management
Risk Assessment
Test Management
Collaboration Tools
Reporting / Analytics
Requirements Management
Test Tracking
Time/Budget Tracking
Workflow Management
Access Controls/Permissions
Approval Process Control
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Task Management
Workflow Configuration
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Creative Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Workflow Management
Marketing Planning
Collaboration
Goal Setting / Tracking
Marketing Calendar
Project Tracking
MRM
Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Marketing Calendar
Strategic Planning
Online Proofing
Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control
Project Portfolio Management
Budget Management
Collaboration
Dashboard
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Resource Management
Capacity Management
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management
Workflow Management
Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Task Management
Third Party Integrations
Workflow Configuration